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Chrysler's Woodward Dream Cruise festivities include Ram concept truck debut

The streets will be crowded next weekend along Woodward Avenue in Royal Oak, Michigan for the 19th Annual Woodward Dream Cruise. As part of the run-up to the festivities, Chrysler has announced that all of its brands - Chrysler, Jeep, Dodge, Ram, Fiat, SRT and Mopar - will bring along their latest vehicles. Also included will be a collection of classic American cars and various activities for attendees at the official Chrysler location on the corner of Woodward and 13 Mile Road.
Special to this year, Ram brand director Bob Hegbloom and head of design John Dehner will unveil a Ram concept truck on Saturday. Chrysler will also bring Ryan Friedlinghaus of West Coast Customs fame along to show off a few custom Chrysler-made vehicles of his own. Fans of the brand on Facebook will get the chance to virtually customize a vehicle from the automaker's portfolio, with the winner getting their dream car built for them by Chrysler. Pretty cool stuff, no?
As in past years, Ford and General Motors will have an official presence at the event as well, and you can expect to see plenty of cars of all makes and models from all parts of the globe. The madness starts this Friday, August 16, from 4:30 PM to 10 PM, with the main event taking place on Saturday, from 9 AM to 9 PM. For more details on the show, including events and their times, check out the press release below.

Stellantis reveals STLA Large platform with EV and ICE support

Hot on the heels of a Jeep Wagoneer S teaser and photos of the prototype next-generation Dodge Charger (or Challenger), comes a reveal and details of what will likely underpin both of them: the STLA Large platform. It's one of multiple Stellantis flexible architectures that will be the basis of its upcoming electric cars, and apparently internal combustion ones, too. Stellantis says the STLA Large platform will be for D- and E-segment cars, crossovers and SUVs. In other words, it will be for midsize and large vehicles. For reference, lengths supported will be from 187.6 to 201.8 inches, and width will range from 74.7 to 79.9 inches. It will be highly flexible, too, with Stellantis claiming significant amounts of adjustability in overhangs, wheelbase, suspension placement and powertrain arrangement. The powertrain flexibility is quite impressive. Front-, rear- and all-wheel-drive layouts will be supported. Single- and dual-motor layouts will be on offer. Internal combustion will be available, too, either on its own or as a hybrid. Apparently engines can be fitted either longitudinally or transversely, too. Battery packs with between 85 and 118 kWh of capacity will be offered, with Stellantis claiming that sedan-style vehicles could have a range of up to 500 miles. The packs will also be available in 400- and 800-volt designs. Stellantis noted also that the platform can "easily accept future energy storage technologies when they reach production readiness." This seems to hint that the company is looking at different battery chemistries and maybe even solid-state batteries that could be added more easily in the future. Furthermore, the platform is designed to handle impressive output. Stellantis says that some models on the platform will have 0-to-62 mph times in the 2-second range. Limited-slip differentials for improved power delivery and wheel-end disconnects for reduced mechanical drag are also on the table for this platform. All of these details fit well with the information previously given for the concept Dodge Charger Daytona Banshee and Jeep Wagoneer S. The former was previewed with both battery voltage architectures and a wide range of electric powertrains with between 456 and 670 horsepower depending on specification and upgrades. And that's just for the 400-volt system; the 800-volt option wasn't detailed. We've also seen photos of the Charger chassis seemingly with provisions for gas engines, likely versions of the Hurricane I6.

Dodge offers 100 years of solid advice in new ad

This is a cool ad. Dodge, which is celebrating its centennial this year, recruited some of its peers to see what you should and shouldn't do in life. Of course, some are obvious - don't complain, learn from your mistakes and live for now.
Then again, some are less obvious. Some, actually, are downright awesome. Towards the end, each piece of advice is interspersed with clips of Dodge's redesigned Challenger smoking its tires. Really, this ad feels like it'd be worthy of a Super Bowl spot. This commercial's personal nature is really in keeping with some of the big game's most interesting ads, like the Imported From Detroit commercial, the Farmer ad and Maserati's surprise clip from this year's game.
Take a look below and let us know what you think.