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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

2015 Dodge Charger darts into NY traffic

Meet the refreshed 2015 Dodge Charger; notice anything different? You would have to be pretty farsighted to miss the sedan's new Dart-like nose, and it's likely going to be quite polarizing to the car's fans. Gone are the previous furrowed, aggressive headlights in favor of a wider, friendlier look.
While the more rounded headlights and narrower grille are going to be the first thing most people notice, Dodge claims its designers have made changes to nearly every panel on the Charger. The hood dips down deeper at the front, and the doors show off a more angled version of the car's shoulder blister. LED running lights and taillights are standard on all models, and SXT and RT trims get LED foglights. Even though the front might not be as intimidating, Dodge has hung onto the sedan's muscular stance with angular contours making up the rest of the redesign.
Under the hood is the same engine range you've come to know over recent years. Both the 5.7-liter V8 and the 3.6-liter V6 return for 2015, with the Hemi making 370 horsepower and 395 pound-feet of torque, and the standard Pentestar outputting 292 hp and 260 lb-ft. All models are now equipped with Chrysler's TorqueFlight eight-speed automatic as standard. Fuel economy for V8 Chargers is predicted at 16 miles per gallon city and 25 mpg highway, compared to 15 mpg / 25 mpg last year with a five-speed automatic. All models also come with electric power steering, and the axles are cast from aluminum to save weight.

Old Dodge vans are big in Japan

One of the great things about Japan and its car culture is that it plays host to some of the most unusual and unique vehicle trends in the world. Whether it's neon-clad Lamborghinis or luxury sedans with insane negative camber, the country always seems to have something new up its sleeve. One of the most surprising trends is track-ready, full-size Dodge vans called Dajibans, and the video above presents a great look at these absurd machines. This isn't the first time we've covered these racing Dodge vans, but it's a subculture too awesome not to merit a second look. For one thing, just as American fans of Japanese cars here like to use JDM (Japanese Domestic Market) parts on their cars, the owners of these Dodges like to use American parts. Many of the vans feature Little Tree air fresheners inside and even have Spectre air filters on the intakes. Who would've thought there would be a market for Autozone's bread and butter auto accessories? Plus, these vans get some other impressive mods. Notice that some vans that appear to have stock metal bumpers, but they're actually fiberglass replicas in the original shape and given a chrome-like paint job. The video's host, an Australian drift fanatic named Alexi who lives in Japan and runs website called Noriyaro.com, gets some great onboard footage, too. One of the vans he rides along in is powered by a generally stock 318 Dodge V8, and still has the original automatic transmission and column shifter. Impressively, the driver manages to manually shift it without grabbing the wrong gear, and even rev matches the shifts. Alexi explains that the driver can catch neutral in-between gears three and two, so there's a brief moment where he can blip the throttle. There's even more information in the video, and it's all fantastic fun to watch. If you decide you haven't seen enough of Dajibans, you can also check out our previous post on it, which is more polished and provides some history and context to the trend. Related Video: News Source: Noriyaro via YouTube Auto News Dodge Minivan/Van Performance Videos JDM trends