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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

'Baby Driver' is a car chase movie set to music

The Fate of the Furious is certainly the 6,000-pound SUV in the garage of automotive movies, but that doesn't mean gearheads are starved for options. The upcoming film Baby Driver looks to be a winner for car guys, featuring exciting chases with cars including a "hawk-eye" Impreza WRX, a Dodge Challenger, and a 1980s Chevy Caprice. The movie is written and directed by Edgar Wright, whom you may know as the man behind movies such as Sean of the Dead, Hot Fuzz, and Scott Pilgrim vs. The World. And based on the two trailers released so far, seen above and below, it's about a young man by the name of Baby, who is a getaway driver for criminals. He's apparently the best in the business, and the secret to his success is the music he listens to while he's driving. He also wants out, but his boss, played by Kevin Spacey, has no intention of letting him go. Spacey is one of a number of major stars in the film, including Jamie Foxx and John Hamm. The driving action shown in the trailers definitely looks entertaining. The WRX is seen doing an array of drifts and J-turns. There is some driving precision on display here that wouldn't be out of place in a Gymkhana video. And it looks like Wright's attention to detail in his shots and transitions, as well as some solid comedy relief, are all going to be present. The film comes out this August. Related Video: News Source: Sony Pictures Entertainment / YouTube via Road & TrackImage Credit: Sony Pictures Entertainment / YouTube TV/Movies Chevrolet Dodge Subaru Videos baby driver

New Viper 'is a possibility,' Sergio Marchionne says

It was thought the door to the future for the Dodge Viper had closed last year, but Fiat Chrysler CEO Sergio Marchionne reopened it during his press conference at the 2016 Detroit Auto Show. Marchionne said the current Viper is the only FCA product to use the ZD platform, which "doesn't make sense to me." Yet, "given the architectural development within the brand, there is a possibility that a new version of the Viper may surface." Automobile reports that the company uses a versatile, rear- and all-wheel drive Giorgio platform for Alfa Romeo and Dodge. It will support the Alfa Romeo Giulia (Alfa Romeo's larger BMW 5 Series competitor), the next-generation Dodge Challenger, Charger, and rumored Barracuda, and it could support a new generation of Viper. We're probably talking about a different kind of Viper, though, with Automobile saying, "the current car's truck-based V-10 no doubt would be scrapped along with its platform." A Viper without a V10 doesn't seem like a Viper to us, but we'll wait to see what happens. In the midst of contract negotiations for a new labor agreement between FCA and the United Auto Workers last year, it emerged that the Conner Avenue Assembly plant that builds the Viper hadn't been given any new product after the end of Viper build-out in 2017. That led most to reason that the current Viper would be the end of the 25-year run of America's hairiest sports car. How long we'll be waiting is unknown. Marchionne had no timetable and admitted that a future Viper might not appear on the heels of the current one. With a renewed commitment to being debt-free by 2018, FCA is likely more focused on getting Alfa Romeo running properly and cranking out the volume variants for the Giorgio platform first. Related Video: Featured Gallery 2014 SRT Viper GTS: Review View 36 Photos News Source: Automobile via World Car FansImage Credit: Copyright 2015 Drew Phillips / AOL Detroit Auto Show Dodge Coupe Performance Sergio Marchionne FCA conner avenue assembly plant