1993 Dodge Stealth R/t Twin Turbo Hatchback 2-door on 2040-cars

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Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

Brits recreate iconic Bullitt chase scene

Recreating the famous chase scene from Bullitt has become almost an art form in its own right. We've seen it done in a music video, with scale models and even in commercials. There are few films that are as defined by a single scene as the 1968 classic. Even if you don't know a single beat of the plot, the Highland Green Ford Mustang racing a Dodge Charger through the hilly streets of San Francisco is famous. It's so well known that the Silverstone Classic has created a homage to promote its celebration of the 50th Anniversary of the Mustang at this year's event in July.
Filmed around the famous UK circuit, the short film generally gets the key points of the scene right. It even has a green Volkswagen Beetle that keeps reappearing, as in the movie. Unfortunately, its Steve McQueen stand-in looks a little too old for the role. While the video shortens the chase considerably, it's still great to see these '60s behemoths leaning and sliding around the track. Scroll down for a touch of nostalgia thanks to one of the greatest scenes ever in cinema - we've got both the recreation and the original chase seen from the movie waiting for you.

John Schneider's General Lee Dodge Charger up for auction

Over 150 years after it was first adopted, the Confederate flag is disappearing from license plates, state-legislature flagpoles, and even toy cars across the American South. While some are ready to bury those Stars and Bars forever as a symbol of racism and slavery, others will miss them as an emblem of freedom. Regardless of where you stand, the emergence of this particular vehicle on the auction block couldn't have come at a more poignant time. It's a 1969 Dodge Charger, and as you can see it's been done up just like the General Lee from The Dukes of Hazzard. While it may not be one of the cars used in the original television series, it's not without its provenance. The vehicle is the last of four that were customized by John Schneider, the actor who – long after the rebel flag ceases to fly – will forever be remembered for his portrayal of Bo Duke on that timeless television show. It's painted orange, emblazoned with the number 01 on the doors, the words "Bo's General Lee" above each window, and that controversial flag on the roof. It also features signatures and messages inscribed by Schneider, as well as by Sonny Shroyer (who played Deputy Enos Strate on the show), and by sportscaster and former pro basketball player Jalen Rose who once owned the car. It appeared alongside Schneider in commercials and films, and in the pages of the Mopar Collector's Guide. Now it's set to be sold off to the highest bidder this weekend by Invaluable Auctions and Julien's Auctions, where it's expected to fetch between $200,000 and $300,000 – assuming the latest controversies don't hinder its chances.