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Mopar maneuvers into SEMA with a multitude of modified models

As the aftermarket and performance arm of Fiat Chrysler Automobiles, Mopar has a duty to extract everything from the company's models that it can, and there's no better place to show all of its work off than the annual SEMA Show.
Dodge really gets in on the act this year with several customs to show off different parts of the brand's performance heritage. Perhaps the most interesting among them is the track-prepped Viper ACR Concept (pictured above). It wears a custom body kit to produce even more downforce, thanks in no small part to a monstrous wing at the back. To shed weight, most of the interior is stripped out, as well. Next up, the Challenger T/A Concept takes inspiration from '70s Trans-Am racing in a livery of Sublime Green and matte black paint. The center scoop in the hood keeps the 6.4-liter V8 fed with cool air, and the special's 20-by-9.5-inch matte black wheels keep it planted in the corners.
Also getting the once-over from Mopar is the Charger R/T. It wears the division's body kit, and under the hood, a cold-air intake keeps the 5.7-liter V8 breathing. The suspension is retooled to hold the road better with a coil-over kit, upgraded sway bars and strut tower braces for the front and rear. The company is also showing off a snazzy blue Charger with a mean look. The final Dodge getting work from Mopar is the Dart R/T Concept with bright, O-So-Orange paint and a matte black hood with a scoop hooked directly to the air intake. The performance-oriented design is finished off with a coil-over suspension and big brake kit, as well.

Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.

Takata airbag recall claims 209k Chrysler, Dodge vehicles

Chrysler is expanding the scope of its front passenger side Takata airbag inflator recall yet again to include 139,115 additional vehicles for a total of 208,783 units now needing these parts replaced. The latest campaign affects the passenger side inflators of the 2003-2005 Dodge Ram 1500, 2003-2005 Dodge Ram 2500, 2003-2005 Dodge Ram 3500, 2004-2005 Durango; 2005 Dakota pickup; 2005 Dodge Magnum and 2005 Chrysler 300 (pictured above), 300C and SRT8. It's limited to vehicles purchased or ever registered in Alabama, Florida, Georgia, Hawaii, Louisiana, Mississippi, Texas and the territories of American Samoa, Guam, Puerto Rico, Saipan and the US Virgin Islands. The company expects owners to be notified by February 8. The automaker just expanded the replacement campaign last week to include passenger side inflators in 149,150 pickups from the 2003 model year. However, the parts are not the same. Chrysler says this recall is for the PSPI family of components versus SPI for the last one. The company is also not aware of any injuries or accidents in its vehicles from these potentially faulty inflators, and lab testing of 600 of them finds no issues. Despite this, Chrysler is repairing these models at the request of the National Highway Traffic Safety Administration. Scroll down to read the company's full announcement of the initiative. Statement: Air-bag Inflator (Regional Field Action Expansion) December 12, 2014 , Auburn Hills, Mich. - Chrysler Group is expanding an ongoing regional field action with a recall to replace front passenger-side air-bag inflators in an estimated 208,783 older-model vehicles originally purchased or ever registered in seven U.S. states and five territories. The vehicles are equipped with front passenger-side air-bag inflators from a product family code-named "PSPI." Chrysler Group is unaware of any injuries or accidents involving PSPI inflators of the type covered by this campaign, nor has a Chrysler Group investigation identified a defect in these components. Further, laboratory tests on nearly 600 such inflators did not result in any failures. The inflators affected by this campaign differ in design and construction from PSPI inflators used by other auto makers. They also benefited from a more robust manufacturing process. However, at the request of the National Highway Traffic Safety Administration (NHTSA), Chrysler Group is expanding its replacement action beyond its original scope of Florida, Hawaii, Puerto Rico and the U.S.