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Dodge could return to NASCAR, Marchionne says

Fiat Chrysler Automobiles CEO Sergio Marchionne said he'd "love to" bring Dodge back to NASCAR. The news could signal a potential shift in America's favorite motorsport away from today's three-manufacturer arrangement, but we're wondering just how much sense Dodge's return would make amid NASCAR's dwindling television ratings and attendance figures. It took a visit from Ferrari at NASCAR's biggest icon, Daytona International Speedway, for the Ferrari Challenge World Finals to get Marchionne on the subject of Dodge and stock car racing. When asked about the possibility on Sunday, the FCA boss revealed he'd just spoken to NASCAR executive vice president Jim France the night before about Dodge's return. Dodge announced its NASCAR departure in 2009, as it was in the grips of a major bankruptcy alongside cross-town rival General Motors. While GM's Chevrolet brand stuck it out and won three of the last four manufacturer championships, the final Mopar-powered team flipped to Ford in 2012. Marchionne takes the blame for the decision, citing reasons that are, frankly, very good. "I am the guilty party at the table. In 2009 we came out of bankruptcy; we couldn't [justify] racing in NASCAR when I was trying to pay bills and make payroll," Marchionne said, according to Autoweek. "I think we're in a different place now." NASCAR is in a different place, too. The sport has struggled with disappointing television ratings in the past several years, and it's not uncommon to tune into races at some of the sport's marquee tracks, like Bristol Motor Speedway, and see scores of empty seats. Sponsorship dollars are also drying up. That could explain Marchionne's non-committal follow-up comments. "We need to find the right way to come back in," Marchionne said, adding that he'd revisit the idea with Jim France and International Speedway Corporation CEO and NASCAR board member Lesa France Kennedy "in short order." Related Video:

The Dodge Demon gets a Drag Mode and a lesson in Newtonian physics

It's Thursday morning, which means we have more news on the upcoming Dodge Demon, the pumped-up Challenger Hellcat variant that's looking to cause mayhem at a drag strip near you. This week's video, "Third Law," shows the Demon's revised suspension in action and displays another one of SRT's cryptic messages. Dodge claims that the 6.2-liter supercharged Hemi V8 in the Hellcat twins is compromised because it's fitted to a car that needs to be comfortable on the street in addition to a performer on the drag strip. Not so with the Demon, as Dodge says the car is "designed to be highly competent in all drive modes and configurations," including the all-new Drag Mode. Dodge says details about the new mode will trickle out over the next few weeks, but all the info this week focused on suspension. The "Third Law" in this week's title refers to Isaac Newton and motion: "When one body exerts a force on a second body, the second body simultaneously exerts a force equal in magnitude and opposite in direction on the first body." We're not sure what Newton would have thought seeing the sidewall wrinkling Nitto NT05R drag radials in action, but he'd probably have a reaction of some sort himself. An ideal suspension setup for the drag strip makes for a poor setup on the road. As Dodge puts it, the "old school" way to set up a drag car was to "get the quickest reacting springs upfront, the softest rebound front shocks that wouldn't restrict the springs' reaction, remove any restrictions (sway bar) and increase the compression of the rear shocks." This would give a car great front to rear weight transfer but made for very poor lateral direction control, meaning minor corrections were difficult. The Demon's Drag Mode will use electronics to give the car the best combination of launch and lateral stability. Dodge listed some of the parts to help aid in this goal. They also gave us a few equations that we can't make sense of. Let us know if you have any clues. Hardware: 35 percent lower rate front springs/28 percent lower rate rear springs 75 percent lower rate hollow front sway bar/44 percent lower rate rear sway bar Drag-tuned Bilstein Adaptive Damping Shocks Software: Rear = F/F and Front = F/S F/F – F/S maintained @ wide open throttle (WOT) F/F – F/F < WOT Traction control disabled/ESC maintained Result: 13.5=575@500 Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Dodge Demon test mule spotted wearing unusual camouflage

The Dodge Demon apparently refuses to stay under wraps. The endless rollout of teasers continues each Thursday, but thanks to both Vin Diesel and our trusty spy photographer we have a whole suite of photos that show a nearly complete car in the flesh. This car appears to have been hiding in plain sight, as some of these photos were captured in the Detroit area. The car or cars in these photos is far less polished than the one shown in all of Dodge's teasers. The Air Grabber hood is unpainted, though it does come with some awesome hood pins. The same goes for the bolt-on fenders, as other pictures show a cleaner integration of the Demon's widebody modification. Despite the large Nitto logo on the top of the windshield, the cars in these photos are both wearing a set of Pirelli PZero All-season Plus tires on non-Demon wheels. It's as if drag radials aren't the best choice for winter driving. This car is fitted with two-piece Brembo brakes, but there's no telling if they're different than the standard Hellcat's. The decals on the side of the car may give clues to some of the Demon's equipment, but based on the LB Performance - commonly known as Liberty Walk- logo, the decals are likely more of a ruse than anything else. Liberty walk is famous in the tuning community for big, bolt-on body kits. The looks perfectly suit these test cars, though Borla exhaust and a Hurst shifter would be a wonderful addition to the Demon. Outside of that, there isn't much new to glean from these photos. Most of our questions about the Demon (horsepower, gearing, price) can't be had from pictures. Look for more news each Thursday in the lead up to the car's debut in New York in April. Related Video: Featured Gallery Dodge Demon Spy Shots View 14 Photos Related Gallery Dodge Demon Teasers View 17 Photos Image Credit: KGP Photography Spy Photos Dodge Coupe dodge hellcat