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Dodge Charger and Challenger go Plum Crazy for Woodward Dream Cruise

Dodge will be rolling through a purple haze at the 2015 Woodward Dream Cruise on August 15 with the reintroduction of Plum Crazy to the color options on most trims of the 2016 Challenger and Charger. To premiere the latest use of the wild shade, the brand's display at the annual Detroit-area automotive event will be showing off violet versions of the 2016 Dodge Challenger 392 Hemi Scat Pack Shaker and Charger R/T Scat Pack. The brash tone originally debuted in 1970, but Dodge has kept the lavender hue special in recent years by limiting the option to specific trims. It was last offered during the 2014 model year on R/T and SRT trims of the two vehicles. Practically any buyer will be able to go Plum Crazy if they want. On the Challenger, the color will be available on the SXT Plus, R/T models, Hemi Scat Pack Shaker, SRT 392, and SRT Hellcat trims. The choices for the Charger will be similarly broad, including the SXT when ordered with 20-inch wheels, R/T versions, SRT 392, and SRT Hellcat. Customers desperately wanting a vehicle in the insanely violet shade will be able to place the first orders in September, and dealers will get the chance from October through the end of the year. Production of the lavender muscle cars will then commence in November. Dodge Debuts Plum Crazy Heritage Hue for 2016 Challenger and Charger at Woodward Dream Cruise, Provides Collector-demanded Production Numbers for High-impact Paint Colors New 2016 Dodge Challenger 392 HEMI Scat Pack Shaker and Charger R/T Scat Pack Models in Plum Crazy Will Be Shown at the Dodge Display at 13 Mile and Woodward Ave in Royal Oak, Mich.

Dodge idles Viper production again at Conner Avenue

You've got to hand it to Dodge for having the gumption to put the original Viper into production in the first place. It was, after all, much more of an emotional decision than a practical one, and a move which saw the first production V10 engine placed in a road car - long before the advent of the Lamborghini Gallardo, Audi R8, Porsche Carrera GT or Lexus LFA, not to mention the other Ford, BMW and Volkswagen Group models that used such engines.
It's now been 22 years since the first Viper entered production and the Viper still rolls on several generations later, but we're sad to say that courageous decision has not always been met with overwhelming sales success. In fact parent Chrysler was forced to idle the Conner Avenue plant where the Viper is made back in April due to slow sales. And while production resumed again as planned on June 23, it apparently didn't do the trick.
As a result, Chrysler corporate communications chief Shawn Morgan revealed to Autoblog that the assembly line has been shut down again for another two weeks. The line was up and running for nearly two full work weeks from June 23 until the holiday weekend that started on Thursday, July 3. But instead of coming back online today as planned, it's been idled again for the weeks of July 7 and 14. That means it will be July 21, at the earliest, before the serpentine supercars start slithering down the assembly line at Conner Avenue again. Once it does, however, production is set to resume at the same pace it was before the shutdown.

Dodge, Hyundai crowdsourced-funding sites deemed successes

What's not to love about crowdsourcing? This idea, after all, has given us Kickstarter as well Local Motors, but automakers are starting to use the social platform to sell more cars (or just drum up a little PR). Both Dodge and Hyundai have used "crowd-funding" recently, and while Automotive News is reporting that neither has racked up big sales with this gimmick, both automakers are pleased with the attention.
For Hyundai, it teamed up with website Motozuma.com to help customers crowdsource money for a down payment, and the automaker matched this amount up to $500. Last year, this helped Hyundai sell an extra 1,600 units, a fraction of its total 2012 sales. That figure is far larger than Dodge fared with the Dodge Dart Registry - it netted only two sales and a small number of individual options. This registry did help University of Southern California fraternity crowdsource $18,000 to buy a Dart for a local Meals on Wheels, however. Despite the low sales figures, Dodge and Hyundai are considering their crowdsourcing programs a success since it helped them connect with younger buyers.