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Dodge idles Viper production again at Conner Avenue

You've got to hand it to Dodge for having the gumption to put the original Viper into production in the first place. It was, after all, much more of an emotional decision than a practical one, and a move which saw the first production V10 engine placed in a road car - long before the advent of the Lamborghini Gallardo, Audi R8, Porsche Carrera GT or Lexus LFA, not to mention the other Ford, BMW and Volkswagen Group models that used such engines.
It's now been 22 years since the first Viper entered production and the Viper still rolls on several generations later, but we're sad to say that courageous decision has not always been met with overwhelming sales success. In fact parent Chrysler was forced to idle the Conner Avenue plant where the Viper is made back in April due to slow sales. And while production resumed again as planned on June 23, it apparently didn't do the trick.
As a result, Chrysler corporate communications chief Shawn Morgan revealed to Autoblog that the assembly line has been shut down again for another two weeks. The line was up and running for nearly two full work weeks from June 23 until the holiday weekend that started on Thursday, July 3. But instead of coming back online today as planned, it's been idled again for the weeks of July 7 and 14. That means it will be July 21, at the earliest, before the serpentine supercars start slithering down the assembly line at Conner Avenue again. Once it does, however, production is set to resume at the same pace it was before the shutdown.

Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

Dodge Charger Pursuit nets quickest lap in police car test

We wouldn't advocate trying to outrun the police, no matter what you're driving and no matter what they are. But if you see a Dodge Charger bearing down on you with blue lights flashing in your rearview mirror, you'd better think twice before attempting to flee, because the Charger Pursuit has once again emerged as the fastest police cruiser out there.
In the latest Police Vehicle Evaluation held by the Michigan State Police at Grattan Raceway, Dodge says its new Charger Pursuit AWD posted a lap time of 1:33.85. That's quicker than any of the other law enforcement vehicles present, but also makes it the quickest all-wheel-drive cruiser available to law-enforcement officials. That may not make it the quickest of all time, but that honor belongs to the rear-drive Dodge Charger Pursuit, which cuts a fraction of a second off its AWD counterpart's time with a 1:33.70. But in regions where the extra traction could come in handy, that's as negligible a difference as we've ever seen.
Of course, the annual PVE sessions held by the Michigan State Police take in to account a wide variety of performance tests, including top speed, acceleration, braking, handling, fuel economy and ergonomics. The MSP has yet to reveal its full findings from its 2014 model year tests, but we'll be sure to bring them to you when they are published.