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Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.

Junkyard Gem: 1992 Dodge Shadow America

A quarter-century ago, most Americans looking for a cheap transportation appliance went for cars like the miserably-stripped-down-but-bulletproof Toyota Tercel or the feature-laden-but-reliability-challenged Hyundai Excel. Chrysler, having just discontinued the elderly "Omnirizon" platform, took the Dodge Shadow and its Plymouth sibling, the Sundance and offered a car that was bigger, more powerful, and better-equipped than just about anything else for the price: the America! These cars depreciated hard and nearly all were crushed a decade ago, so sightings are extremely rare today. Here's one that I found in a Northern California self-service yard. This one still had windshield paperwork indicating that it was an insurance-company auction car (probably totaled in a fender-bender that caused $200 worth of damage) and that it was a runner at the time it got junked. Such is the fate of 24-year-old economy cars in rough shape. The Shadow was a member of the many-branched K-Car family tree, and the Shadow America came with the same 2.2-liter straight-4 engine that powered millions of Caravans, Daytonas, New Yorkers, and Lasers. You got more torque than the competition, plus a driver's-side airbag instead of the maddening automatic seat belts found in other low-priced cars of 1992. Of course, the paint tended to peel off within a few years and the build quality of the Shadow was hit-or-miss, but these cars were way nicer to drive than, say, a Tercel EZ or Subaru Justy. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The perfect cars for an imperfect world! Related Video: Featured Gallery Junked 1992 Dodge Shadow America View 17 Photos Auto News Dodge Automotive History

NHTSA is investigating FCA shifters for roll-away accidents again, this time the rotary units

It seems FCA's shifter troubles aren't over yet. Now, just a few months after issuing a recall to resolve user-related issues with its monostable shifters, the company is again under investigation by NHTSA. The issue is related to the potential for cars to roll away when the rotary-style shifter is not properly placed in park. Two FCA models are the subject of this investigation: the 2013–2016 Ram 1500 and the 2014–2016 Dodge Durango. NHTSA estimates about 1,000,000 vehicles would be affected if a recall is issued. The investigation was started following 43 complaints of vehicles rolling away while supposedly being in "park." Among the complaints were reports of 25 crashes and 9 injuries. NHTSA does point out that in every incident, the parking brake was not engaged. A representative from FCA also gave us an official statement regarding the investigation: "FCA US is cooperating fully with NHTSA's investigation, the scope of which is limited. Other vehicles equipped with rotary shifters are not included. In accordance with prudent practice, the Company joins NHTSA in urging all drivers to use their vehicles' parking brakes." View 35 Photos As mentioned above, other Chrysler products with rotary shifters, such as the Pacifica minivan and 200 sedan, are not involved in this investigation. One of the key differences, as the representative told us, is that these vehicles have electronic parking brakes that automatically engage if the driver does not select park and then opens the door with the seatbelt unbuckled. The Ram 1500 and Durango feature mechanical, manually operated parking brakes and therefore cannot activate the brake automatically. Because this is currently an investigation, an exact cause for the incidents has yet to be determined, and none of the vehicles have been recalled. It's possible there could be a mechanical defect. However, the issue could be a confusing interface causing user error, as was the case with FCA's monostable shifters, where drivers think they've put the car in park but actually haven't. Something that indicates it could be a case of confused users is that NHTSA also opened an investigation into 2012–2014 Jaguar XF and Land Rover Range Rover Evoques for similar issues. Both vehicles use a rotary shifter and have had roll-away complaints levied as well. Even if it is a case of user error, FCA and Jaguar Land Rover may still have to recall their vehicles.