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VLF Force 1 V10 is a rebodied Viper priced like a Lamborghini

It would appear that Henrik Fisker is done with hybrids. His latest project, called the Force 1, packs an oversized V10 engine with no electric assist in sight and all the environmental credentials of a herd of flatulent cattle. Alongside the Karma-based, Corvette-powered Destino, the Force 1 is the second product from VLF Automotive. Fisker has taken partnership in the new firm as chief designer alongside chairman Bob Lutz and CEO Gilbert Villarreal. The company isn't saying explicitly what the Force 1 is based on, but it doesn't take a CSI team to trace its roots back to the Dodge Viper. Never mind that it's being built in Auburn Hills – the same Detroit suburb where Chrysler is headquartered – or that it was jointly developed by Fisker and professional Viper racer and dealer Ben Keating. It also happens to be powered by an 8.4-liter V10, and there aren't many of those kicking around the industry. Instead of the Viper's 645 horsepower and 600 pound-feet of torque, the Force 1's ten-cylinder engine is optimized to deliver 745 hp and 638 lb-ft. That, according to VLF, is enough to send the coupe rocketing to 60 in 3.0 seconds flat, covering the quarter-mile in under 11 seconds on its way to a top speed of 218 miles per hour. The power is transmitted to the Pirelli PZero rubber through a six-speed manual, but VLF says it will fit it with an automatic at the customer's request. Around that massive engine and two-seat cockpit, Fisker designed a new shape that, for better or for worse, looks way more aggressive than the Viper's. The Force 1's proportions are tellingly super-snake, but the curves are replaced by some very angry-looking angles and vents. Its head- and taillights are ultra thin, and the deep-dish, split-four-spoke wheels seem to visually split the difference between the three-spoke wheels on the original Viper and the five-spoke alloys it wears today. If you doubted the Force 1's origins before, the interior ought to give it away, with its wide tunnel and familiar surfaces. Only VLF has refinished it in leather, suede, and Alcantara, all diamond stitched with contrasting thread to help position this as a more luxurious prospect than the Dodge. It even fit between the seatbacks place for two champagne bottles that we hope nobody would consider consuming before trying to handle that much power. Of course, none of this will come cheap.

2014 Dodge Durango

Say what you want about the Dodge Durango, but ever since it came on the scene in 1998, it has occupied its own niche in the SUV market - not too small, not too big, tough, able, not always the best on the road and not always the best off-road. If it were a football player, it would be a tight-end that can block and catch. If it were a hamburger - a double burger with cheese and bacon, but not the Whopper.
As part of a mid-cycle upgrade for what was already a very capable SUV that Chrysler introduced in 2011, and built on the same platform as the Mercedes GL-Class and Jeep Grand Cherokee, the 2014 Durango has gotten some refinements worth noting that have cleaned up its tailoring and toned up its body and powerplant. The result is an SUV that shows itself to be a very good value in a category full of sticker prices that can run away faster than a kid who's been told he has to take ballroom dancing lessons.
Chrysler executives showing us the new Durango made a special point to reiterate that the Dodge brand is not going away, as has been rumored after the company took the Ram and Viper - the cream of the brand - out from under the Dodge umbrella. Turns out Dodge has been the brand attracting the most young people (who knew?) and has a younger average age buyer than Honda. The Dodge brand historically has also attracted buyers who aren't exactly Phi-Beta Cappa, which some companies worry about. Chrysler not so much. Dodge buyers tend to be more the working, high-school-educated, community-college-educated backbone of the work force in America. If they keep coming to Dodge, the Durango is a pretty good piece of hardware to save up for.

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.