2007 Dodge Ram 3500 Srw 6.7 Cummins Diesel 4x4 6spd Manual Trans on 2040-cars

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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Will airbags sandbag the 2017 Dodge Viper?

The Dodge Viper is speeding down the road to cancellation for the 2017 model year, and at least part of the reason for the V10 monster's death is a problem fitting it with federally mandated side curtain airbags. An anonymous source close to FCA US told Motor Trend the automaker can't install the parts because they would further limit the coupe's already tight headroom. The government believes the side curtain airbags can reduce occupant ejections during accidents, and all vehicles must have them for the 2017 model year. The Viper's slow sales also don't provide FCA US much motivation to work out a solution to this problem. The automaker moved just 676 of the handmade sports coupes in the US in 2015, which was down 11 percent from 760 deliveries in 2014. FCA CEO Sergio Marchionne hinted at the Detroit Auto Show that the Viper could return eventually. He doesn't like that the current model has a dedicated platform but indicated a new one could share the underpinnings with another of the company's products. Marchionne's current business plan for FCA stresses building the automaker's value, so it might be a while before we see the sweater-clad CEO focusing on a niche vehicle like the Viper. Related Video:

Chrysler's Jefferson North plant builds 5-millionth SUV [w/video]

Chrysler's Jefferson North Assembly Plant opened in 1992 for production of the first Jeep Grand Cherokee, but in the subsequent years, the Detroit plant has gone on to produce some of the company's biggest SUVs including the Jeep Commander and Dodge Durango. Earlier this week, the plant produced its five-millionth SUV, which, fittingly, was a Grand Cherokee.
Celebrating the plant's five-millionth unit, the silver 2014 Grand Cherokee was promptly donated to the USO. In addition to this milestone SUV, Chrysler also had a near-perfect 1993-95 ZJ Grand Cherokee on hand for the photo op. Scroll down for the Chrysler press release as well as a video showing some of the speeches from the celebration.