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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Dodge Durango Shaker concept: A 392 V8 in front of six Viper seats

When done right, a parts-bin special can be a beautiful thing. This Dodge Durango Shaker concept for the 2016 SEMA show is one such vehicle, and it's easily our favorite Mopar debuting in Vegas. The key, of course, is pulling from the right bins. Take a tour and you'll see Charger, Challenger, and Viper pieces grafted onto this slick crossover. The featured special part is the big, 6.4-liter 392 Hemi V8 that's been dropped under the hood; it's sourced from the SRT Challenger and Charger where it makes 485 horsepower and 475 pound-feet of torque. With that in place, the fabricators cut a big hole in that hood for the Challenger's awesome optional shaker scoop. It wasn't an easy installation; it required a custom spacer for the intake to make sure everything lined up with the hole properly. View 17 Photos Apparently there were some Viper seats lying around, so six of them were stuck into this Durango. Makes sense. It does lose a bit of people-carrying capability as a result, since only two seats fit in each row, and the seats don't fold for extra cargo room. A Dodge spokesperson attested to the fact that all three rows are usable, if not totally comfortable. But then stock third-row seats aren't always that comfortable anyway. Seriously, though, Viper seats. We don't care how comfortable or usable the result is. Although you might not give it a second thought, even the fuel filler needed some special attention. This piece was also lifted from a Dodge Challenger, and it was taken along with the surrounding sheet metal. Because of the different orientation of the filler cover on the Challenger, the builders decided the easiest way to get it to fit was to chop the fuel filler section out and weld it onto the Durango. The designers also put a little blue Stig on the cover. And those are just the cool parts that were hard to install. This Durango features plenty of other slick details, like the custom bumpers, fender flares, and side skirts. Everything is painted B5 Blue with matte black and carbon accents all around. Up front, the bumper hides a pair of fog lights stolen from a Challenger Hellcat – and yes, they're the ones with intakes in the middle. The grille is also a custom piece, losing the standard crosshair design for better airflow. The fender flares cover up some seriously wide, 305-section tires at all four corners, which are hauled down by Hellcat brakes. The rear bumper bumper contains a stylish center-exit exhaust with dual tips.

China own a Detroit automaker? Would the U.S. let that happen?

The news that several Chinese automakers want to buy Fiat Chrysler Automobiles, and that one has even made an offer, elicits some mixed feelings. On one hand, as some have pointed out, it could be a win-win both for China and for FCA's American workers, ensuring the company's survival and opening new markets. On the other hand, this is China, whose trade relationship with the U.S. is the source of considerable scrutiny from the Trump administration — and whose not-a-friend, not-an-enemy status is particularly difficult to gauge right now during heightened tensions with its client state North Korea. So would such a deal pass regulatory muster? One reason that springs to mind for blocking any sale has to do with national security. Chrysler's role as a military supplier dates back to Dodge trucks used by Gen. Blackjack Pershing to chase Pancho Villa in Mexico, and shortly thereafter by American forces in World War I. The Detroit Three automakers were, of course, mainstays of the Arsenal of Democracy of World War II. Even before U.S. entry into the war in December 1941, America's industrial machinery went into overdrive, and Chrysler was one of the biggest cogs. It engineered and built the M3, Sherman and Pershing tanks and trucks for Gen. George Patton's Redball Express. It helped develop a radar-guided antiaircraft gun that knocked German bombers and V1 rockets out of the sky — on one day, shooting down 97 of 101 V1s headed for London. On D-Day, the radar system helped thwart Luftwaffe counterattacks on the beaches of Normandy, and it later helped Allied forces break out at the Battle of the Bulge. Chrysler redesigned the Wright Cyclone engines used by the Boeing B-29 Superfortress, the plane that firebombed Tokyo and dropped the atomic bombs that ended the war. Chrysler even played a secret role refining uranium in Oak Ridge, Tenn., that was used in the Hiroshima bomb and in the ensuing Cold War arms race. It worked on military missiles and was NASA's prime contractor for the Saturn V rocket that put men on the moon. More recently, Chrysler produced the M1 Abrams tank. And of course Chrysler is the keeper of the flame for Jeep, a 75-plus-years military legacy handed down from Bantam and Willys to Kaiser to AMC to Chrysler. The point of this history lesson is to note that in times of war or national emergency, America's industrial might has been called to serve, and may well be called on again.