1993 Dodge Cummins Club Cab Dually 5 Speed on 2040-cars

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Dodge offers 100 years of solid advice in new ad

This is a cool ad. Dodge, which is celebrating its centennial this year, recruited some of its peers to see what you should and shouldn't do in life. Of course, some are obvious - don't complain, learn from your mistakes and live for now.
Then again, some are less obvious. Some, actually, are downright awesome. Towards the end, each piece of advice is interspersed with clips of Dodge's redesigned Challenger smoking its tires. Really, this ad feels like it'd be worthy of a Super Bowl spot. This commercial's personal nature is really in keeping with some of the big game's most interesting ads, like the Imported From Detroit commercial, the Farmer ad and Maserati's surprise clip from this year's game.
Take a look below and let us know what you think.

Dodge Viper ACR reportedly green lit [w/video]

The Dodge Viper might be getting a little more venomous in the near future thanks to a return of the performance-honed ACR trim. According to an anonymous source leaking the info to Allpar, the version would go into production in July as a 2016 model year vehicle. FCA US showed a concept for a future ACR (pictured above) at the 2014 SEMA Show that sported carbon fiber parts for the front splitter and dive planes, plus a picnic-table-sized rear wing. The body also received ducts at the rear to shoot cool air to the differential. A set of 15.4-inch carbon-ceramic brake rotors also brought things to a halt in a hurry. The company promised all the aero pieces were sculpted in the wind tunnel to give the coupe even more downforce. To shed weight, engineers chucked the radio, speakers, carpet and sound deadening out of the interior, and they replaced many bits with even more carbon fiber. All of the tweaks are necessary because the ACR moniker carries serious cachet for the Viper at the track, especially at the Nurburgring. One reportedly did a 7:22 lap around the 'Ring in 2008, and another improved that further to 7:12 in 2011. Autoblog reached out to FCA US for comment about the possibility for the hotter Viper, but the company wasn't willing to comment about any possible, future projects. Related Video:

For his last act, Marchionne will outline an EV/hybrid roadmap this week

MILAN/LONDON — Fiat Chrysler (FCA) boss Sergio Marchionne is expected to outline new plans for electric and hybrid cars in a strategy presentation on Friday, aiming to ensure the world's seventh-largest carmaker remains in the race in the absence of a merger. The 65-year-old will present FCA's strategy to 2022, his final contribution to the company he turned around and multiplied in value through 14 years of canny dealmaking. After failing to secure a tie-up he said was necessary to manage the costs of producing cleaner vehicles, Marchionne needs to show the group can keep churning out profits on its own, even as emissions rules tighten, SUV competition intensifies and worries around his succession abound. Marchionne had long refused to jump on the electrification bandwagon, saying he would only do so if selling battery-powered cars could be done at a profit. He even urged customers not to buy FCA's Fiat 500e, its only battery-powered model, because he was losing money on each sold. But Tesla's success and the need to comply with tougher emissions rules have forced Marchionne to commit to what he calls "most painful" spending. "FCA is way behind rivals in terms of hybrid and electric vehicles and they need to hit the accelerator to convince investors they can close that gap," said Andrea Pastorelli, a fund manager at 8a+ Investimenti. Germany's Volkswagen, Daimler, BMW and U.S. rivals GM and Ford have committed to spending billions of euros each in coming years to try produce profitable cars powered by cleaner fuels. FCA needs to present a clear roadmap, just like Volvo Cars, which ditched diesel from its best-selling XC60 SUV, launched a new electric brand and pledged to shift all brands to hybrid by 2019, a banking source close to FCA said, noting: "The tech divide determines winners and losers in the industry." Marchionne has already said half of the wider FCA fleet will incorporate some elements of electrification by 2022, while luxury marque Maserati will spearhead FCA's electrification drive by making all new models due after 2019 electric. But its plans remain vaguer and less advanced than most big rivals and some investors wonder about the capital required to make vehicles compliant, and what share of spending can go to electrification given FCA's numerous demands.