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Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.

Jay Leno gets his denim mitts on Dodge's new Challenger Hellcat

The 2015 Dodge Challenger SRT Hellcat is definitely the performance car of the moment. The fact that in the near future, people will be able to buy a 707-horsepower muscle machine straight from a major automaker for $59,995 and with a factory warranty almost seems absurd. We drove it recently and found the Hellcat to be just as much of a beast as its numbers would suggest. Now, it's a certain comedian's turn behind the wheel in the latest episode of Jay Leno's Garage.
This week's guest is Dodge President and CEO Tim Kuniskis, and he's there to drop all sorts of interesting factoids about the Hellcat. For example, its Pirelli P Zero tires retail at around $300 each, he says. That makes its smoky burnouts a rather expensive proposition. Kuniskis, who recently hinted at a mystery Woodward Dream Cruise debut, also talks about the genesis of the 2015 SRT project with a goal to get over some of the standard Challenger's weight and size disadvantages. The fix is a supercharged V8, massive brakes and other goodies to smooth over the platform's more glaring shortcomings.
Leno appears to get a big kick out of the Hellcat. However, he can't seem to stop bringing up his desire to drive one with a six-speed manual. They obviously exist, but Kuniskis has an eight-speed automatic for the retired Tonight Show host to try out. Of course, as with any Hellcat video, there has to be at least one burnout. Despite the expensive tires, it seems like enthusiast's law at this point - and dear ol' Jay wouldn't want to break any rules, would he?

Dukes of Hazzard reruns dropped amid Confederate flag controversy

Those Duke boys are in a mess of trouble again, as TV Land announced Wednesday that it will be dropping the classic 1980s action-comedy the Dukes of Hazzard from its roster. But it may not be Bo and Luke's fault this time. Rather, it appears to be the changing political landscape. Entertainment Weekly reached out to TV Land, which is devoted to airing episodes of classic TV series, but it had no further comment. While the network didn't say why the episodes were removed, EW speculates that the cancellation is part of the reaction to the racially motivated murder of nine people in a historic black church in Charleston, SC, last month. The shooter was often photographed carrying a Confederate flag and other trappings of white supremacy. Since the tragedy, Confederate flags are being dropped from state houses, license plates, and toys. Last month, Warner Bros. said it would stop producing toys featuring the rebel flag, including a die cast miniature version of the Dukes of Hazzard's trademark ride, The General Lee, which was a bright orange 1969 Dodge Charger with a Confederate flag plastered to the roof. The same week as the shooting, the Supreme Court decided that states can reject license plates featuring the stars and bars as part of the states' right to free speech. Nine states currently use the flag in license plates, and the ruling will allow Texas, North Carolina, and Tennessee to remove the motif from their state's plates. Georgia is also considering redesigning its plates in the wake of the shooting. For our younger readers, the Dukes Of Hazzard was a television show that aired from 1979 to 1985 on CBS. It feature the antics of the Duke boys in a fictional place called Hazzard County, GA. Related Video: