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Auto blog

Dodge Charger and Challenger go Plum Crazy for Woodward Dream Cruise

Dodge will be rolling through a purple haze at the 2015 Woodward Dream Cruise on August 15 with the reintroduction of Plum Crazy to the color options on most trims of the 2016 Challenger and Charger. To premiere the latest use of the wild shade, the brand's display at the annual Detroit-area automotive event will be showing off violet versions of the 2016 Dodge Challenger 392 Hemi Scat Pack Shaker and Charger R/T Scat Pack. The brash tone originally debuted in 1970, but Dodge has kept the lavender hue special in recent years by limiting the option to specific trims. It was last offered during the 2014 model year on R/T and SRT trims of the two vehicles. Practically any buyer will be able to go Plum Crazy if they want. On the Challenger, the color will be available on the SXT Plus, R/T models, Hemi Scat Pack Shaker, SRT 392, and SRT Hellcat trims. The choices for the Charger will be similarly broad, including the SXT when ordered with 20-inch wheels, R/T versions, SRT 392, and SRT Hellcat. Customers desperately wanting a vehicle in the insanely violet shade will be able to place the first orders in September, and dealers will get the chance from October through the end of the year. Production of the lavender muscle cars will then commence in November. Dodge Debuts Plum Crazy Heritage Hue for 2016 Challenger and Charger at Woodward Dream Cruise, Provides Collector-demanded Production Numbers for High-impact Paint Colors New 2016 Dodge Challenger 392 HEMI Scat Pack Shaker and Charger R/T Scat Pack Models in Plum Crazy Will Be Shown at the Dodge Display at 13 Mile and Woodward Ave in Royal Oak, Mich.

8 things you learn while driving a cop car [w/videos]

Let me start off with the obvious: it is absolutely illegal to impersonate a police officer. And now that that's out of the way, I'd just like to say that driving a cop car is really, really cool. Here's the background to this story: Dodge unveiled its redesigned 2015 Charger Pursuit police cruiser, and kindly allowed Autoblog to test it. That meant fellow senior editor Seyth Miersma and I would spend a week with the cop car, and the goal here was to see just how different the behind-the-wheel experience is, from a civilian's point of view. After all, it's not technically a police car – it isn't affiliated with any city, it doesn't say "police" anywhere on it, and it's been fitted with buzzkill-worthy "NOT IN SERVICE" magnets (easily removed for photos, of course). But that meant nothing. As Seyth and I found out after our week of testing, most people can't tell the difference, and the Charger Pursuit commands all the same reactions as any normal cop car would on the road. Here are a few things we noticed during our time as wannabe cops. 1. You Drive In A Bubble On The Highway Forget for a moment that our cruiser was liveried with Dodge markings instead of those of the highway patrol. Ignore the large "NOT IN SERVICE" signs adhered around the car. Something in the lizard brain of just about every licensed driver tells them to hold back when they see any hint of a cop car, or just the silhouette of a light bar on a marked sedan. Hence, when driving on the highway, and especially when one already has some distance from cars forward and aft, a sort of bubble of fear starts to open up around you. Cars just ahead seem very reluctant to pass one another or change lanes much, while those behind wait to move up on you until there's a full herd movement to do so. The effect isn't perfect – which is probably ascribable to the aforementioned giveaways that I'm not really a cop – but it did occur on several occasions during commutes from the office. 2. You Drive In A Pack In The City My commute home from the Autoblog office normally takes anywhere from 25 to 30 minutes, and it's a straight shot down Woodward Avenue from Detroit's north suburbs into the city, where I live. Traffic usually moves at a steady pace, the Michigan-spec "five-over" speed.

Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.