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Bull leads Texas police on four hour chase

A bull leading police on a chase through a Texas town may sound like something out of a country music song, but police in Arlington, Texas recently had just such a situation on their hands. According to WFAA, on the afternoon of May 9, a young bull got loose from his pen and decided to take a stroll through the streets of Arlington. "There was a cow walking down the neighborhood," said Arlington resident Jillyan Nance. "It trotted down my home and cut across our yard into the neighbor's yard." Arlington police were alerted to the escaped bull and, in a scene more Texas than Steve Earle drinking a Shiner at the Alamo, they attempted to chase it down with police cruisers. For the next four hours, police engaged the creature in a sedate, low-speed chase through Arlington, Dalworthington Gardens, and other neighboring towns. The bull, for his part, largely ignored his pursuers and the throngs of people coming out of their houses to watch the strange scene and post pictures to Facebook and Instagram. With numerous police cruisers in not-quite-hot pursuit, the bull ambled along the shady streets, stopping here and there to munch on some grass and take in the views. Eventually, a friendly local rancher showed up and lassoed the bull in Dalworthington Gardens just before 9:00 p.m. Police have not released the name of the bull's owner or any motive for its escape. Perhaps, like the unicorn that escaped into a California orchard back in February, it decided that it had had enough of working for a living and was looking for something else. Related Video: News Source: WFAA Humor Weird Car News Dodge Police/Emergency Videos Sedan police chase cow bull

Fiat Chrysler and Peugeot boards meet to finalize merger

MILAN/PARIS — The boards of Fiat Chrysler Automobiles and Peugeot will meet separately on Tuesday to discuss finalizing an initial agreement for a $50 billion merger to create the world's number four carmaker, sources said. A source close to FCA said the two companies could announce the signing of a binding memorandum early on Wednesday, followed by a conference call to explain further details later in the day. The two mid-sized carmakers announced plans six weeks ago for a tie-up to help them deal with big challenges in the industry, including a global demand downturn and the need to develop costly cleaner cars to meet looming anti-pollution rules. Ahead of the meetings, entities representing the Peugeot family, Etablissements Peugeot Freres (EPF) and FFP, unanimously approved a proposed memorandum of understanding for the planned merger, a source familiar with the situation said. FCA and PSA have said they would seek to finalize a deal by year-end to create a group with 8.7 million in annual vehicle sales. That would put it fourth globally behind Volkswagen, Toyota and the Renault-Nissan alliance. PSA's Carlos Tavares will be chief executive and FCA's John Elkann — the scion of Italy's Agnelli family, which controls FCA through their holding company Exor — chairman of the combined company. The group will include the Fiat, Jeep, Dodge, Ram, Chrysler, Alfa Romeo, Maserati, Peugeot, DS, Opel and Vauxhall brands, allowing it to serve mass and premium passenger car markets as well as those for trucks and light commercial vehicles. Related Video:       Chrysler Dodge Fiat Jeep RAM Citroen Peugeot

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.