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Lackluster Dodge Dart sales trigger layoffs

Hidden amidst the overall very positive sales figures that Chrysler released earlier this week were a few disappointments, the biggest of which may be the Dodge Dart. While Dodge sales in general were down 11 percent from a year ago, the Dart's poor figures stood out from the rest - with 4,888 units sold, the Dart was down 37 percent in February.
It comes as little surprise, then, that the automaker has announced layoffs at its assembly plant in Belvidere, IL. According to The Daily Herald, Dodge will temporarily lay off 325 workers "to balance vehicle supply with current sales demand." Put more simply, there are more Darts than buyers at the moment...
We don't think the Dodge Dart is a bad car, but it's playing in a market that offers a few standout sellers, like the Chevy Cruze, Ford Focus, Honda Civic and Toyota Corolla. According to AutoPacific analyst Dave Sullivan, as quoted by The Daily Herald, "great incentives on the Dodge Avenger" are also partly to blame for the Dart's poor showing.

The mad genius of killing the Dodge Dart and Chrysler 200

Sergio Marchionne isn't crazy. At least not with respect to the recent announcement that Fiat Chrysler Automobiles will cease production of the Dodge Dart and Chrysler 200. Instead of crazy I'd call this CEO ruthlessly pragmatic, and perhaps short-sighted. The latest revisions to FCA's most recent five-year plan tell some truths about the company's finances. In other words, it can't afford to build mainstream sedans. With only 87,392 units sold in 2015, the Dart is an also-ran in the segment. The axe falls easily there - Chrysler hasn't had a compact-car hit since the second-generation Neon. The 200 isn't so cut and dried: Last year sales increased 52 percent, and the 177,889 total for 2015 is more than those for the Subaru Legacy and Kia Optima. But looking at the overall FCA picture the Chrysler 200 has to go, at least from a short-term perspective. The vehicles that make big money – Ram trucks; Jeep's Cherokee, Grand Cherokee, and Wrangler – can't be made fast enough. FCA can't afford to idle the 200's Sterling Heights, MI, assembly plant to cut back on inventory when other plants are running flat out. It seems crazy to throw away 265,000 sales, but FCA is leaving money on the table by not building more profitable vehicles. The Wirecutter's Senior Autos Editor (and former Autoblogger) John Neff agrees. "As bold as it looks from the outside, he's really making a safe bet that their money is better spent on designing better and building more crossovers and trucks. He's probably right about that." But according to Jessica Caldwell, Executive Director of Strategic Analytics at Edmunds, "FCA's strategy of eliminating the Dart and 200 might be short-sighted if gas prices were to rise and Americans, once again, flocked to small vehicles. FCA must have plans to expand the lineup of small SUVs and position them as small-car alternatives in terms of price and fuel efficiency for this strategy to make sense." FCA's latest announcement focuses mainly on the profitable brands and nameplates. There's hardly a mention of Chrysler, Dodge, or Fiat. And future planning is where the plot holes appear. This realignment cuts dead weight from the product portfolio, but FCA's latest announcement focuses mainly on the profitable brands and nameplates. There's hardly a mention of Chrysler, Dodge, or Fiat. So what's Sergio up to? David Sullivan of AutoPacific thinks Marchionne is still looking for another CEO to hug.

2015 Dodge Charger R/T Scat Pack Quick Spin

"Scat Pack" is plucked from The Big Book of Dodge Nameplates to describe what is basically the average of the Charger R/T and Charger SRT 392. Unnecessary horsepower always seems to go down better with a dose of heritage. If you think it's a silly name, just be thankful Dodge didn't call it an S/RT or an R/T-S. In previous years, a similar formulation was known as the SRT8 Super Bee. Going by another name, it's still as sweet and wears the same hurried-looking pollinator on the grille. We do wonder: What has displeased him so, and why does he have wings and wheels? The packaging is at least fresh. All Chargers get updates for 2015, including improved interiors and a Dart-on-steroids exterior redo. The new lines work especially well on the more aggressive models, including this Scat Pack car. Like the Super Bee before it, the Scat Pack gets the 6.4-liter engine from SRT 392; for 2015 it gets a slight output boost to 485 horsepower and 475 pound-feet of torque, respective increases of 15 and 5. It does without the SRT three-mode suspension and comes with cloth seats (leather is an option) to keep the price down. The Scat Pack also has slightly smaller Brembo front brakes, narrower wheels, and different rubber. It does, however, cost eight grand less and is just as quick in a straight line. Intriguing. Driving Notes Scat Pack cars get an electronically controlled active exhaust that we'd call hyperactive. It's loud all the time, opening its widest at startup, idle, and when you ask for any appreciable amount of power. Sport mode supposedly makes a difference, but we couldn't discern loud from louder. It's a delicious and appropriate loudness, with a brassy trumpet tone to it, and the engine makes top-fuel noises at full tilt. The squeal of the rear tires can be heard from every stoplight no matter the road conditions. A light touch avoids leaving a mark if you're so inclined. We weren't. When the tires eventually smear into the realm of traction, this thing is pretty quick – hitting 60 miles per hour takes 4.5 seconds. There's also an adjustable launch control mode if you want to cut out some of the wheelspin. The eight-speed transmission shifts smoothly. Quicker, more-palpable shifts are had in Sport mode, but occasionally the transmission still needs a moment to drop down from seventh or eighth when you mash the throttle. Despite its two overdrive gears, this Charger is still loud on the highway. In a good way. Probably.