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Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

Dodge recalls 2011-2016 Charger to give owners wheel chocks

A bizarre new recall gives wheel chocks to Dodge Charger owners so that people remain safe while changing the sedan's wheels. The campaign covers 441,578 examples of the 2011-2016 Charger in the US; plus 19,229 in Canada; 4,969 in Mexico, and 38,947 outside the NAFTA region. According to Dodge's announcement, owners should use the chocks to stabilize the Charger when using a jack to change the wheels, like in the case of a flat tire. Without them it's possible for the sedan to fall off the jack. The company is aware of three minor hand injuries from this problem. Dodge will notify owners by mail when they can pick up the free wheel chocks. FCA US spokesperson Eric Mayne offered Autoblog a more detailed explanation about this recall. "The body structure of this vehicle is unique. If owner's manual instructions are not followed, slippage may occur. Chocks are being provided to help ensure the instructions are followed," he said. "We are continually analyzing warranty data to identify ways to improve the ownership experience. When tire-jack data was reviewed, we identified a need to further assist our customers." Statement: Wheel Chocks February 3, 2016 , Auburn Hills, Mich. - FCA US LLC is conducting a voluntary safety recall to supply wheel chocks for an estimated 441,578 full-size sedans in the U.S. The chocks are for use, as instructed in the vehicle's owner's manual, when employing a tire jack to change wheels. When positioned diagonally opposite to the wheel being changed, the chocks will help stabilize the vehicle. Failure to follow the manual's instructions with an affected vehicle may cause the vehicle to come off the tire jack. FCA US is aware of three related injuries – all minor. The recall is limited to 2011-2016 Dodge Chargers. Also affected by the campaign are an estimated 19,229 cars in Canada; 4,969 in Mexico and 38,947 outside the NAFTA region. Recall notices will advise affected customers when they may obtain their wheel chocks, which will be supplied free of charge. Customers with questions or concerns may call the FCA US Customer Care Center at 1-800-853-1403.

Dodge gives 2015 Viper slight power increase, new GT model

With its troubling sales figures, the newly rechristened SRT Dodge Viper needs to come out swinging for 2015. To do that, Dodge has made a number of tweaks and changes that will hopefully carry the V10-powered sports car into more successful days.
First up for 2015 is a new GT model, which aims to marry the reasonable price of the base car with the adjustable suspension and trick stability control program of the GTS model. The GT also sports a cabin that's covered in Alcantara suede and Nappa leather as standard.
Also new for 2015 is the SRT TA 2.0 Special Edition, which expands on last year's Viper TA by adding new aerodynamic bits and bobs, including a larger rear wing, which ups downforce at 150 miles per hour from 278 pounds to 400 pounds.