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Dodge launches 1 of 1 Viper configurator

Get comfortable because you might be spending a good chunk of time in front of the computer on this. The configurator for the 2015 Dodge Viper GTC 1 of 1 is now online, and it's a ton of fun to play around with. Mechanically, the GTC is just like every current Viper with a 645-horsepower, 8.4-liter V10. But for the special editions Dodge lets buyers tinker with practically everything aesthetic thing. For the exterior alone, the choices include some 8,000 available body colors, two stripe styles in innumerable shades, two hood designs and various brake caliper hues. Plus, there are 16 upholstery colors inside, and options like red seat belts and carbon fiber trim. Dodge reckons there are over 25 million possible combinations, and the models are available to customers on a first-come-first serve basis for each model year. Although, two people wanting identical cars seems pretty unlikely. The configurator is a beauty too. It makes all of these myriad options extremely easy to pick from, and there are even four resolution settings to see your creation in the best possible way. Prices for the GTC start at $94,995 and deliveries are set to start in the second quarter of the year. Although, even if you have no intention of buying one, specifying these custom coupes is still highly entertaining.

Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

Takata air bag recall list

The National Highway Traffic Safety Administration confirmed yesterday that 33.8 million vehicles with Takata airbags are going to be recalled. It's the largest recall in automotive history. The already record-breaking rate of automotive recalls this year shows no signs of slowing down, especially since millions of cars with defective airbags made by global supplier Takata are under ongoing scrutiny. The federal government is warning owners that inflator mechanisms in the air bags can rupture, causing metal fragments to fly out when the bags are deployed. The faulty air bags have already been blamed for multiple deaths. How do you know if your vehicle is safe? The National Highway Traffic Safety Administration released an updated list of vehicles under recall. Sometimes however, the government's website will crash and the list may not be complete. Check your VIN at the NHTSA website to make sure. The list of cars affected by the recall has not been released, but seem to span multiple models over the years for many of the automakers.