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Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

Stellantis reports record margins, $7B profits despite chip shortage

MILAN — Automaker Stellantis on Tuesday said it achieved faster-than-expected progress on synergies and record margins in its first six months as a combined company, despite suffering 700,000 units in lower production due to interruptions in the semiconductor supply chain. The company — formed from French carmaker Peugeot PSAÂ’s takeover of the Italian-American company Fiat Chrysler — reported net profit of 5.9 billion euros ($7 billion) in the first half of 2021, compared with a loss 813 million euros during the same period a year earlier, which was impacted by the coronavirus restrictions around the globe. Shipments rose 44% to 3.2 million units, while revenues rose 46% to 75 billion euros. “We are very pleased with the speed with which the new team has begun to execute as one company, as Stellantis,Â’Â’ Chief Financial Officer Richard Palmer told reporters. Semiconductor shortages accounted for 200,000 units of production losses in the first quarter and 500,000 in the second quarter. Semiconductors are used more than ever before in new vehicles with electronic features such as Bluetooth connectivity and driver assist, navigation and hybrid electric systems. Stellantis achieved 1.3 billion euros in cost savings in the first half, mostly by sharing investments in new technologies and platforms, which Palmer said was a faster rate than initially forecast. It aims to achieve 80% of the targeted 5 billion in cost savings by 2024. “These synergies allow us to continue to invest in the electrification strategy, which we talk about every day,” Palmer said. Stellantis, which lags competitors in rolling out electric vehicles, plans to launch 21 fully electric or plug-in gas electric hybrid vehicles over the next two years. North American posted record profitability on global sales of Ram trucks and the strong launch of the Jeep Wrangler 4xe, which was the best-selling plug-in gas electric vehicle in the United States in the second quarter. Stellantis was the market leader in South America and second in Europe. The results were presented on a pro-forma basis, taking into account the performance of each of the carmakers as separate entities during 2020. Related video: 2021 Jeep Wrangler Rubicon 392 Inside and Out

Dodge rolls out Shaker package for 2015 Challenger

Having an awesome Hemi engine under the hood can deliver impressive performance, but for those who lament not being able to see that big V8 engine doing its thing, hidden away under the hood, Dodge offers the Shaker hood on its Challenger muscle car. And it's just released the option for the updated 2015 model. Now available on two engines and three trim levels – including the Challenger R/T and R/T Plus with the 5.7-liter V8 and the 6.4-liter Challenger 392 – the new Shaker hood brings cold air into the engine compartment and lets everyone see that V8 (or at least an appendage thereof) shaking away in plain view. Arriving 45 years after the original Shaker Challenger, the package includes a satin black hood scoop, cold-air intake, conical air filter and optimized air box, along with Shaker graphics inside, out and under the hood. The 2015 Dodge Challenger R/T Shaker and R/T Plus Shaker are available to order now, priced at $35,495 and $38,495, respectively (plus a $995 destination charge), and come bundled with the Super Track Pak. Order books open in March for the 392 HEMI Shaker, which also comes with the Scat Pack, for $42,495 (plus destination and $1,000 gas-guzzler tax if equipped with the manual transmission). Dodge is Shaking Up the Muscle Car Segment Again; Opens Orders for New 2015 Challenger 'Shaker' Models Dodge Celebrates 45 Years of Its Functional "Cold-air Grabbing" Hood Scoop That "Shakes" With the Legendary HEMI® V-8 Engine's Movement - Back by enthusiast demand, Dodge returns the "Shaker" to the Challenger lineup – now expanding the functional cold-air induction hood scoop on two HEMI V-8 engines and three performance-packed models - "King of the Shakers" – all-new 2015 Dodge Challenger 392 HEMI Scat Pack Shaker combines the ultimate combination of 485 best-in-class horsepower and legendary Dodge heritage cues with a functional Shaker hood - Dodge Challenger R/T Shaker and R/T Plus Shaker models feature the legendary 5.7-liter HEMI V-8 engine with unique hood and intake design combined with a functional exposed-element cold-air intake system - New 2015 Dodge Challenger R/T Shaker and R/T Plus Shaker are available for ordering now, with the 392 HEMI Scat Pack Shaker model available for customer orders in March February 13, 2015 , Auburn Hills, Mich.