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Viper ACR privateers' Nurburgring runs detailed in new documentary

Discontinued in the summer of 2017, the Dodge Viper is out of production, relegated to the hearts and garages of those who love it. But as a last hurrah, a crowdfunded privateer team took two Viper ACRs to the famous Nurburgring racetrack to both celebrate the Viper's existence and to try and lap the long Nordschleife track in under 7 minutes. Going after the fastest recorded production car lap, they gunned for the Lamborghini Huracan Performante's 6:52 time, but hot August temperatures caused tire problems and the Viper remained on the wrong side of 7 minutes despite the best efforts of ex-Porsche cup driver Lance David Arnold and SRT driver Dominik Farnbacher. In essence, the team ran factory-spec Viper ACR Extremes on factory tires; showroom fresh, the cars were delivered straight from Texas. But despite not getting under the 7-minute mark, they still became the first non-automaker-affiliated team to set an official Nurburgring lap time — and the 7:01.3 they laid down on their best run made the Viper ACR the fastest RWD, fastest manual and fastest American-built car on the track. Now, a full documentary of the record attempt has been released to the public, detailing all the pain and exhilaration that goes into running this kind of cars on their absolute limit on one of the most demanding racetracks in the world. It's 24 minutes of pure excellence. You can also re-view the record lap here in its entirety: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Dodge Videos dodge viper acr

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Dodge recalls 173 Chargers and Challengers for front wheels that don't fit correctly

Dodge is recalling 173 Challengers and Chargers because they’re equipped with an incompatible front wheel and brake package. All the vehicles are 2019 model year cars built between May 28 and September 25 this year, according to the official NHTSA documents. The wheels donÂ’t provide enough clearance from suspension and brake components, Dodge says. ThereÂ’s a chance that the tireÂ’s inner sidewall will make contact with the steering knuckle. When the tire hits the steering knuckle, it could end up damaging the tire, causing a “sudden loss of tire air pressure.” This, of course, is not what you want out of a tire. Predictably, FCA says this could result in a crash without prior warning. To fix the problem, your local Dodge dealer will be installing the wheels that shouldÂ’ve been equipped on the car in the first place. FCA continues: “Also, for customer satisfaction, replace the rear wheels to match the front wheels.” We were wondering if the rear wheels would come into play here, and it looks like Dodge wonÂ’t be leaving anyone out to dry with mismatched front and rear wheels. The wheels in question are described as “Mid Gloss Black Wheel.” Check your window sticker (or wait for the official mailing) to see if you have those wheels on your Charger or Challenger. Unfortunately, FCA doesnÂ’t detail which trims of Charger and Challenger are affected in its recall notice. The company also makes it clear that this recall is due to “an engineering release error” and not a wheel defect. This particular wheel and brake package shouldÂ’ve never been offered as an option from the factory. Look out for a notice in early December, as FCA says it will begin notifying owners around December 13 this year. As of now, there are no reported injuries or accidents due to the issue.