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Dodge Challenger SRT Demon TransBrake eliminates the need for brake torquing

Performing the perfect launch is key to drag racing. In order to get consistent starts, the engineers behind the Dodge Demon developed TransBrake, a system that holds the output shaft of the automatic transmission to keep the vehicle stationary until launch. Rather than the traditional method of two-foot brake torquing, the system is triggered by pulling the shift paddle for quick and consistent launches. According to Dodge, the main benefit of TransBrake versus a two-foot setup is a quicker power delivery and higher engine launch torque potential. The system gives brake-free launches up to 2,350 RPM, a 105-percent increase in launch boost pressures, and a 120-percent increase in engine launch torque. Dodge also claims that using the paddle provides a 30-percent better reaction when compared to using your feet. In addition to shifting duties from your feet to your hands, the Demon's TransBrake will preload the driveline. Torque is loaded at the wheels, not the transmission. That means full torque delivery 150 milliseconds after the shift paddle is released. It should also help reduce the driveline shock that occurs when those 315 section rear tires get near-instant grip. The reveal is coming near. Continue checking out Autoblog and ifyouknowyouknow.com every Thursday until the New York Auto Show. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. New York Auto Show Dodge Coupe Performance drag racing dodge demon dodge hellcat drag strip

2018 Dodge Challenger SRT Demon sheds seats and insulation to drop weight

You've probably already heard that the 2018 Dodge Challenger SRT Demon will be lighter than the Hellcat Challenger – to tune of more than 200 pounds. What you probably don't know is that the Dodge team did it by dropping most of the seats, along with a few other tricks. The Demon loses 113 pounds by making the front passenger seat with its seatbelt (58 pounds) and back seat (55 pounds including restraints and floor mats) optional, which accounts for a large chunk of the weight loss compared to the Hellcat. The Demon also has unique 18-by-11-inch wheels, which are 16 pounds lighter than the Hellcat's, a manual tilt/telescope steering column instead of the powered one, which loses four pounds, and an 18-pound loss thanks to removing 23 noise, vibration, and harshness parts (the Demon will not be a quiet car, to say the least). Another 20 pounds is lost removing the trunk interior trim and spare tire. Still, the Demon gains 17 pounds thanks to the wide fender flares that accommodate the massive drag radials, which also add 3.5 inches to the car's width. For reference, the lightest Hellcat weighs 4,448 pounds with a manual transmission, and the automatic-equipped car comes in at 4,455 pounds. The Demon will be revealed in April before the New York Auto Show, and Dodge will continue to tease its latest satanic muscle couple weekly until then. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.