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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

Here's your chance to vote for the best-looking state police cruiser

Across the country, state police generally drive the same types of vehicles. Right now, the most common cruisers are Ford Explorers, Chevrolet Tahoes, and Dodge Chargers, with some exceptions sprinkled in. The differentiation comes through in the livery, which can range from simplistic badging to busy stripes. Each year, the American Association of State Troopers (AAST) holds a fun contest to determine which state has the coolest-looking cars, and 2019 voting has just opened. We discovered the contest after Motor1 posted about the Florida Highway Patrol's newest addition to its fleet, a Dodge Challenger R/T. The musclemobile is, without question, the coolest car in the competition, and it might have the best livery too. But that doesn't mean it's going to win, as contests like this often turn into hotbeds for chest-beating homers.  The AAST is posting results on Facebook, and as of July 17, 2019, Kentucky and Nebraska are blowing the rest of the states out of the water. Florida is in ninth place with 4,653 votes compared to first-place Kentucky's 14,699. New Jersey is in last place with only 107 votes. As the internet goes, this will likely be determined by how many times the contest is shared across social media.  The Challenger isn't the only eye candy, either. Not every state participated, but those that did came correct with the photography, including Nebraska posing its car in front of a freakin' tornado. Others staged their cars with helicopters in the background, some set the car in front of the gorgeous landscapes their states have to offer, and others posed with dogs. Because who doesn't love dogs? No matter which car wins, it's cool to see the various designs all in one place. Check out the gallery above and vote for your favorite on the AAST's survey. The survey will close on July 30, 2019.  

Before Jay Leno, this 1970 Dodge Charger was a SEMA star

When Jay Leno drives an awesome car, enthusiasts take note, and this week the internet blew up over the 1970 Dodge Charger resto-mod that starred in a recent Garage episode. But you might not remember: this strapping Charger, called "Tantrum," was one of the highlights of the SEMA Show in Las Vegas last fall. Here's another look at a true Mopar monster. The power: Yep, Tantrum has 1,650 horsepower. That's more than two Hellcats worth of power under the hood. It's a twin-turbo 9.0-liter Mercury Racing engine with a quad-cam four-valve setup. Basically, it's a V8 boat motor developed for cars. Mercury Marine is the crew that developed the V8 for the 1990s Chevy Corvette ZR-1. That all-aluminum LT-5 under the hood cranked out 405 hp – an astronomical figure for the time – and helped make the ZR-1 an icon. Take a listen to Tantrum's 9.0-liter Mercury mill below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Who's behind all of this? SpeedKore, a Wisconsin-based performance shop that does one-off pro touring builds. It specializes in remaking Detroit muscle with modern features like carbon fiber, bespoke interiors, and powerful engines. SpeedKore is pretty good at it. Before it threw a Tantrum, it did the "Cudinator" used in some of the Fast and the Furious movies. You might not know: Tantrum won the Best Domestic category of the GT Awards at SEMA – chosen by your author. The sinister looks were the hook, and the crazy engine solidified its performance cred. Related Video: Image Credit: SpeedKore Design/Style Dodge Coupe Performance Videos Jay Lenos Garage 1970 dodge charger resto mod