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Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

2015 Dodge Challenger SRT Hellcat with '600-plus horsepower' officially unveiled [w/video]

Dodge has officially unveiled the most powerful vehicle to ever wear the Challenger name - the SRT Hellcat - complete with over 600 horsepower courtesy of a supercharged, 6.2-liter Hemi V8. It will be offered alongside the 485-hp Challenger SRT.
The new, force-induced V8 isn't just the most powerful ever fitted to the Challenger, it's the most powerful eight-cylinder Chrysler Group has ever built. Power figures aren't finalized, so expect to see "over 600 hp" bandied about quite a lot. That fury will be channeled through either a six-speed manual or eight-speed automatic. Yes, over 600 ponies through an eight-speed auto. So far, the only vehicle we know of that delivers more output through that many gears is the as-yet untested Chevrolet Corvette Z06. Sadly, we don't have performance metrics just yet, although if this thing can't crack four seconds to 60 miles per hour, we'll be pretty surprised.
As is the theme nowadays, the 2015 Challenger SRT features a number of driving modes, governing power output, shift speeds for the 8AT, steering effort, traction control settings and suspension settings. There are three pre-programmed options - Default, Sport and Track - and a Custom mode that allows drivers to mix and match to their heart's content.

1 Of 1 Dodge Viper looks a fabulous mess in Chicago

Earlier this year, we told you about the new Dodge Viper 1 Of 1 program, which offers buyers the chance to customize their supercars to the tune of some 25 million different combinations. With 8,000 paint colors, 24,000 hand-painted stripe patterns, 10 wheel options, and 16 interior trims to choose from, you'd be right to think that the possibilities for personalization are endless, and can probably get a little weird. That's kind of what's going on here in Chicago, with a Viper showcar that's definitely... unique. It doesn't really look bad, necessarily. It's just kind of strange. We call this color job, "Oh no, there are tiny paint cans falling from the sky, but I simply can't stop driving 200 miles per hour." And when it came time to spec wheels, it looks like FCA US said, "Aw heck, let's just use all of 'em." You'll definitely want to take a look at this unique creation, in the gallery above. And be sure to let us know if you think this Viper is hot or not, in Comments. Related Video: