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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

Jay Leno gets his denim mitts on Dodge's new Challenger Hellcat

The 2015 Dodge Challenger SRT Hellcat is definitely the performance car of the moment. The fact that in the near future, people will be able to buy a 707-horsepower muscle machine straight from a major automaker for $59,995 and with a factory warranty almost seems absurd. We drove it recently and found the Hellcat to be just as much of a beast as its numbers would suggest. Now, it's a certain comedian's turn behind the wheel in the latest episode of Jay Leno's Garage.
This week's guest is Dodge President and CEO Tim Kuniskis, and he's there to drop all sorts of interesting factoids about the Hellcat. For example, its Pirelli P Zero tires retail at around $300 each, he says. That makes its smoky burnouts a rather expensive proposition. Kuniskis, who recently hinted at a mystery Woodward Dream Cruise debut, also talks about the genesis of the 2015 SRT project with a goal to get over some of the standard Challenger's weight and size disadvantages. The fix is a supercharged V8, massive brakes and other goodies to smooth over the platform's more glaring shortcomings.
Leno appears to get a big kick out of the Hellcat. However, he can't seem to stop bringing up his desire to drive one with a six-speed manual. They obviously exist, but Kuniskis has an eight-speed automatic for the retired Tonight Show host to try out. Of course, as with any Hellcat video, there has to be at least one burnout. Despite the expensive tires, it seems like enthusiast's law at this point - and dear ol' Jay wouldn't want to break any rules, would he?

2019 Dodge Challenger Hellcat with twin-scoop hood spied with no camouflage

Dodge recently teased an updated 2019 Challenger SRT Hellcat sports coupe complete with an all-new hood with dual scoops. It didn't reveal anything else about the vehicle, saying more details were coming. And now we have more details, but not in the way Dodge probably wanted. We can now see the updated Hellcat with the new hood. To be perfectly honest, it's pretty much what we expected. The teaser photos indicated that the hood was the only major body change, and this car confirms it. The rest of the body is identical to a normal Hellcat. The bumpers, grille mesh, even the wheels are all standard Hellcat parts. Even the slotted rotors and Brembo calipers look the same. This car does suggest that the hood will be available on both the narrow-body Hellcat and the Hellcat Widebody, the latter of which was featured in the teaser images. There is actually one other minor difference on this 2019 Hellcat's exterior, and that's the grille badging. There's now a vintage-style badge with "Challenger" written in script off to one side. Currently only one grille and badge design is available on Hellcat, and it features just the SRT Hellcat logo. It appears the SRT badge is still present, but blocked off on this prototype. So it's possible this new badge comes with the new hood as a sort of retro package for Hellcat. We should have all the details on this and other 2019 Challengers when the car is officially revealed later this summer. Related Video: Featured Gallery 2019 Dodge Challenger SRT Hellcat Spy Shots View 11 Photos Image Credit: KGP Photography Spy Photos Dodge Coupe Performance dodge challenger srt hellcat