Reliable Work Truck on 2040-cars

Auto blog

Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

Watch the Dodge Charger SRT Hellcat verify its 204-mph top speed

The industry is producing some ridiculously fast four-doors these days, from the Porsche Panamera and Maserati Quattroporte to the Mercedes E63 AMG and BMW M5. But the fastest of them all doesn't cost six figures. It doesn't even come from Europe. It's made right here in North America, by a US automaker. And it starts at under $64k. We're talking about the Dodge Charger SRT Hellcat, the Pentastar muscle sedan with the 6.2-liter supercharged V8 and its 707 horsepower. Dodge claims it's the "quickest, fastest, most powerful [production] sedan ever," and they're not just blowing smoke... or smoking tires. During the final stages of development, engineers from Auburn Hills took a bone-stock, Hellcat-powered Charger out to a seven-mile oval for a top speed run and they filmed the occasion for posterity. The result? 206.9 miles per hour with the wind, 202.2 against it, for a two-way average top speed of 204.55 mph. Chew on that, imports.

Watch this Dodge Viper get clawed to death

There's a scene in the James Bond movie, Casino Royale, where Daniel Craig's Agent 007 is captured by villain Le Chiffre, played by Mads Mikkelsen. Le Chiffre tortures Bond in a scene that is rather difficult to watch (especially for blokes) and impossible to describe on these digital pages (Google at your own risk). This video is the automotive equivalent of the Casino Royale torture scene.
It shows a Dodge Viper - a late, first-generation GTS judging by the center-exit exhausts - getting assaulted by a giant piece of heavy equipment. The large claw shows no mercy on the V10-powered sports car, rending its muscular curves into pieces and then running it over, just for good measure. It's a painful video to watch (and hear!), made worse because we don't know what the Viper did to deserve such a fate. About a third of the way through the video, the cameraman indicates that the man with the claw is a new operator from Chrysler, and it appears there may be some fire damage, but beyond that, we don't have much to go on.
Scroll down for the video but be warned, it isn't for the faint of heart.