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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

Dodge recalling 2k SRT Hellcat Challengers and Chargers for fuel leak

Bad news for fans of the obscene output of the Dodge Hellcat twins, as FCA has announced a voluntary recall of both 707-horsepower variants of the 2015-model-year Charger sedan and Challenger coupe. According to FCA, a total of 2,211 cars are being recalled after a dealer discovered a "possible fuel leak" during a pre-delivery inspection. Despite getting cleared by suppliers, FCA claims its engineers found "improperly installed" hose seals. Owners of affected vehicles will receive notification and be asked to report in for repairs. Of the vehicles affected, the overwhelming majority, 2,012, were sold in the US market. The remainder were sold in Canada (148), Mexico (30) and just 21 outside of North America. Scroll down for the official release from FCA. Related Video: Statement: Hose Seals March 1, 2015 , Auburn Hills, Mich. - FCA US LLC is voluntarily recalling an estimated 2,211 cars globally to replace fuel-delivery components that may leak. An FCA US dealer alerted the Company to a possible fuel leak following a pre-delivery vehicle inspection. These components had passed the supplier's leak-testing, but FCA US engineers launched an investigation and discovered certain hose seals may have been improperly installed. The Company is unaware of any related injuries, accidents or customer complaints. Affected are model-year 2015 Dodge Challenger SRT coupes and Dodge Charger SRT sedans equipped with 6.2-liter V-8 engines. There are an estimated 2,012 in the U.S.; 148 in Canada; 30 in Mexico and 21 outside the NAFTA region. Affected customers will be notified and advised when they may schedule service. Customers with questions or concerns may call the FCA US Customer Information Center at 1-800-853-1403.

2015 Dodge Challenger R/T Scat Pack

We all knew That Kid. As a freshman, he was a big kid, overweight but surprisingly strong. Still, he was often picked on for his size. Then, he chatted with the football coach, who convinced him that his true calling was on the team's offensive line. After a season on the freshman squad and a summer of two-a-days, this mild-mannered, husky high schooler returned for his sophomore year as a big, imposing, solid piece of muscle. Needless to say, the same bullies that picked on him were praying he'd forgotten about them as a 10th grader.
That's the V8-powered 2015 Dodge Challenger. It arrived on the scene with a max of 425 horsepower and a bit of a weight problem. It completed its proverbial freshman year with a nice 2011 refresh, where the SRT8 was bumped up to 470 hp, but it still had some work to do.
Enter 2015, and fresh off three months of constant burpees and wind sprints, the newest Challenger is as big and powerful as it's ever been, but it's now got poise and potential, and my goodness, it's fun in a way that Dodge's muscle car has never been.