2007 Dodge Ram 1500 Slt Mega Extended Crew Cab Pickup 4-door 5.7l on 2040-cars

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An inside look at Mopar's SEMA fleet

Mopar is heading to the SEMA show in Las Vegas with a fleet of customized vehicles that appeal to enthusiasts of all stripes. There's a Dodge Viper ACR concept that follows in the lineage of the supercar's great road racing past, and a custom Ram ProMaster that might just be the ultimate outdoor party machine.
We got an inside look at Mopar's cars that will be on display at the show, which also include a Dodge Challenger T/A concept, two crazy Jeeps and a Ram 2500 Outdoorsman that could change the way you camp. While these are some of our favorites, Mopar is bringing plenty to SEMA, so let us know your top choices in the comments section.

China-FCA merger could be a win-win for everyone but politicians

NEW YORK — Fiat Chrysler boss Sergio Marchionne has said the car industry needs to come together, cut costs and stop incinerating capital. So far, his words have mostly fallen on deaf ears among competitors in Europe and North America. But it appears Marchionne has finally found a receptive audience — in China. FCA shares soared Monday after trade publication Automotive News reported the $18 billion Italian-American conglomerate controlled by the Agnelli family rebuffed a takeover from an unidentified carmaker from the Chinese mainland. As ugly as the politics of such a combination may appear at first blush, a transaction could stack up industrially, and perhaps even financially. A Sino-U.S.-European merger would create the first truly global auto group. That could push consolidation to the next level elsewhere. Moreover, China is the world's top market for the SUVs that Jeep effectively invented, so it might benefit FCA financially. A combo would certainly help upgrade the domestic manufacturer; Chinese carmakers have gotten better at making cars, but struggle to build global brands, and they need to develop export markets. Though frivolous overseas shopping excursions by Chinese enterprises are being reined in by Beijing, acquisitions that support the modernization and transformation of strategic industries still receive support, and the government considers the automotive industry to be strategic. A purchase of FCA by Guangzhou Automobile, Great Wall or Dongfeng Motors would probably get the same stamp of approval ChemChina was given for its $43 billion takeover of Syngenta. What's standing in the way? Apart from price (Automotive News said FCA's board deemed the offer insufficient) there's the not-insignificant matter of politics. Even as FCA shares soared, President Donald Trump interrupted his vacation to instruct the U.S. Trade Representative to look into whether to investigate China's trade policies on intellectual property. Seeing storied Detroit brands like Jeep, Chrysler, Ram and Dodge handed off to a Chinese company would provoke howls among Trump's economic-nationalist supporters. It might not play well in Italy, either, to see Alfa Romeo and Maserati answering to Wuhan instead of Turin — though Automotive News said they might be spun off separately. Yet, as Morgan Stanley observes, "cars don't ship across oceans easily," and political considerations increasingly demand local manufacture of valuable products.

Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.