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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Mopar '13 Dart will roll into Chicago next week

We think this officially counts as a tradition. Every year going back to 2010, Mopar has rolled out a limited edition version of a popular product from the Chrysler Group portfolio. First it was the Mopar '10 Challenger, then the Mopar '11 Charger, then last year's Mopar '12 300, and this year it will be the Mopar '13 Dart, which will make its official world debut next week at the 2013 Chicago Auto Show.
Limited in number to just 500 units, the Mopar '13 Dart is no mere appearance package, though the demeanor of the Dart will be murdered out with a gloss black finish, gloss black 18-inch wheels, a set of Mopar blue stripes and a mean-looking Mopar ground effects kit. Likewise, the interior is touched up with leather seats (a blue one for the driver and black hides for the passengers), gloss black and black chrome trim, blue accent stitching, a sport pedal kit and other Mopar interior accessories.
Turning our attention back to the mechanical bits, the Mopar '13 Dart comes with the car's most powerful engine, a turbocharged 1.4-liter MultiAir four (shared with Fiat 500 Abarth) that's paired with a manual transmission. Those big, black wheels get wrapped in low profile 225/40R18 performance tires, and keeping everything in check is an upgraded brake kit with slotted rotors. The steering has also been calibrated for performance, the suspension lowered seven millimeters, and the exhaust tuned for better engine breathing.

Dodge recalls 121,603 examples of Dart for loss of brake assist

Dodge will recall 121,603 worldwide examples of the 2013-2014 Dart with the 2.0- and 2.4-liter engines because of possible loss of power brake assistance. The company reports two minor injuries and seven accidents potentially related to this problem. The affected models have build dates before Jan. 24, 2014. There are 105,458 of these vehicles in the US; 11,996 in Canada; 3,705 in Mexico; and 444 outside of NAFTA. This campaign doesn't affect Darts with the 1.4-liter engine. These vehicles' brake-booster vacuum tube routing can potentially allow oil to access and eventually to degrade the brake booster diaphragm. If this happens, then the vehicles could lose braking assist. The brakes themselves would continue to work, but the driver would experience longer stopping distances. A pop or similar sound of a vacuum leak sometimes precedes the problem, according to the automaker. Dealers will inspect the components and replace the vacuum tube. If technicians find oil in the tube, they'll also swap out the vacuum pump, brake booster, and master cylinder. Affected owners will receive notice from the company within the next 60 days. Statement: Vacuum-tube Assembly December 3, 2015 , Auburn Hills, Mich. - FCA US LLC is voluntarily recalling an estimated 105,458 compact sedans in the U.S. to inspect and replace vacuum-tube assemblies and certain other components, as required. Some of the affected vehicles may be subject to oil migration that could affect their brake systems' power-assist feature. Foundation brake function is unaffected. However, if this condition occurs, the driver may notice hard pedal-feel on brake application, and longer distances may be required to stop the vehicle in emergency situations. An FCA US investigation identified certain model-year 2013-14 vehicles equipped with 2.0-liter and 2.4-liter engines, may have brake-booster vacuum-tube routing that inadvertently allows oil to reach the brake booster diaphragm, if ever the vacuum-pump check valve fails. Oil may degrade the diaphragm and lead to a loss of brake-assist – a feature that helps reduce stopping distances. FCA US is aware of two minor injuries and seven accidents that are or may be related to this condition. The recall is limited to model-year 2013-14 Dodge Dart sedans produced before Jan. 24, 2014. It also affects an estimated 11,996 cars in Canada; 3,705 in Mexico and 444 outside the NAFTA region. Vehicles equipped with 1.4-liter engines are excluded.