Dodge Power Wagon M37 Military 4x4 on 2040-cars

Auto blog

2014 Dodge Dart Blacktop hits the pavement ahead of Detroit

Dodge is getting ready to spread the Blacktop-themed love to the smallest member of its lineup. Last year, the automaker offered up Blacktop versions of the Avenger, Challenger, Charger, Durango, Grand Caravan and Journey. And now the Dart, too, gets its dark on for 2014, with the $295 package offered on Dart SXT models equipped with the Rallye Appearance Group. The Dart Blacktop will make its debut at the Detroit Auto Show next week.
As with the other Blacktop special-edition models, the Dart Blacktop gets glossy black accents for a "sporty, sinister look." The blacked-out treatment spreads across the 18-inch wheels to the crosshair grille, grille surround and headlamp bezels. The interior sees a similar treatment, with black and light tungsten or black and ruby red cloth to go with red accent stitching on the instrument panel, center console and seat bolsters.
For the 2014 model year, all Dart SXT and Limited models receive the 2.4-liter MultiAir2 Tigershark engine with 184 horsepower and 174 pound-feet of torque, and since the Blacktop is based on the SXT, that's the powerplant buyers of this special-edition will get, too. Expect the 2014 Dart Blacktop to hit dealers in the first quarter, and while you're waiting, feel free to read more in the official press release below.

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Dodge engineers trying to shoehorn Pentastar into Dart?

The fact that the Dart's launch has been a pretty dismal affair isn't what we'd call secret. Judging by its mounting inventories and poor critical reception, Dodge's successor to its unloved Caliber has struggled since it hit the market. And while both of those are difficult problems to address, at least their cause is well known - the powertrain.
Even Fiat-Chrysler CEO Sergio Marchionne has acknowledged that the powertrain options in the Dart are substandard, admitting at January's Detroit Auto Show that the powertrains are "less than ideal." Leading with the 1.4-liter turbocharged four-cylinder found in the Fiat 500 Abarth left a bad taste in the mouths of consumers thanks to the laggy engine and dead throttle response (to say nothing of the manual and dual-clutch gearboxes that needed more refinement). The addition of the 184-horsepower 2.4-liter Tigershark in the Dart GT has helped matters some, but apparently Auburn Hills doesn't think it's quite enough.
If rumors are to be believed - get that salt ready - a possible solution may be in the works. A report from Allpar is claiming that Dodge is considering fitting a Pentastar V6 into the Dart's engine bay. As the Mopar-obsessed website points out, the critically acclaimed Pentastar is available in three different sizes - 3.0 liters, 3.2 liters and the original 3.6 liters. We don't get the 3.0 here in the US, but the 3.2 can be found in the new Jeep Cherokee and the 3.6 has been seemingly fitted to every model Chrysler can shoehorn it into.