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Will Dodge limit 2015 Challenger SRT Hellcat to 1,200 units?

With over 700 horsepower on tap and a price tag barely over $60k, Dodge appears on paper to have a winner on its hands with the new Challenger SRT Hellcat. But if you want to get your hands on one, you may have to act quicker than this most powerful of muscle cars covers the quarter-mile.
That's because, according to our compatriots over at Edmunds, Dodge may limit production - in the first year, at least - to just 1,200 units. That would amount to barely a quarter of the Challengers that Dodge moves each month, and would also mean only one Hellcat for every two Dodge dealers in the US - which could lead to some serious contention over which stores and which customers can get their hands on the ultimate Challenger.
Reached for comment, SRT spokesman Dan Reid told Autoblog that "there is no plan to limit production of the Challenger Hellcat," echoing the words of Dodge CEO Tim Kuniskis who told Edmunds: "We don't know what the market demand is." Which doesn't mean that it won't restrict production, but doesn't mean that it will, either. It just hasn't decided yet - or announced any such decision, at any rate - over what will be the final allocation strategy for what could be a game-changing muscle car. That is, at least, until new versions of the Mustang and Camaro come along in pursuit of Dodge's bragging rights...

Cold start comparison: 2020 Alfa Romeo Giulia Quadrifoglio vs. 2013 Dodge Challenger SRT8

The 2020 Alfa Romeo Giulia Quadrifoglio is a five-seat, compact luxury sport sedan packing 505 horsepower thanks to a 2.9-liter twin-turbocharged V6. My personal 2013 Dodge Challenger SRT8 392 is ... well ... not. It's a full-sized muscle coupe whose iron-block 6.4-liter V8 makes 470 hp in the very traditional way: it's freakin' huge, like everything else about the car.  On paper, these two have nothing in common beyond the fact that they were built by the same multi-national manufacturing entity.  But if paper were the be-all and end-all of automotive rankings, everybody would buy the same car. And we don't, especially as enthusiasts. Whether it's looks or tuning or vague "intangibles" or something as simple as the way a car sounds, we often put a priority on the things that trigger our emotions rather than setting out to simply buy whatever the "best" car is at that particular moment.  So, what do these two have in common? They both sound really, really good. Like looks, sounds are subjective. While a rubric most assuredly exists in the world of marketing (attraction is as much a science as any other human response), we have no way of objectively scoring the beauty of either of these cars, and the same applies to the qualities of the sound waves being emitted through their tail pipes.  But we can measure how loud they are. In fact, there's even an app for that. Dozens, as it turns out. So, I picked one at random that recorded peak loudness levels, and set off to conduct an entirely pointless and only vaguely scientific experiment with the two cars that happened to be in my garage at the same time.  For the test, I opened up a window and cracked the garage door (so as not to inflict carbon monoxide poisoning upon myself in the name of discovery), and then placed my phone on a tripod behind the center of each car's trunk lid. I fired each one up and let the app do the rest. I then placed my GoPro on top of the trunk for each test so that I could review the video afterward for any anomalies.  I started with the Challenger. The 6.4-liter Hemi under the hood of this big coupe is essentially the same lump found under the hood of quite a few Ram pickups, and it has the accessories to prove it. Its starter is loud and distinctive. Almost as loud, it turns out, as the exhaust itself. As its loud pew-pew faded behind the V8's barking cold start, we recorded a peak of 83.7 decibels. In the app's judgment, that's roughly the equivalent of a busy street.

Daily driving a Dodge Challenger SRT Hellcat

I took delivery of my 2015 Dodge Challenger SRT Hellcat at Ron Carter Dodge in League City. Bobby Pate and the entire Ron Carter team made the buying experience painless. Thanks, guys! It was worth the nine-month wait to get a new Challenger Hellcat at sticker price. My Hellcat is Phantom Black Tri-coat Pearl with a black interior. The car has the six-speed manual transmission and UConnect. Yes, I know the eight-speed automatic is faster, but the manual transmission provides a level of enjoyment that must be experienced to be appreciated. My original intention was to write daily about my experiences with the Hellcat, but I have been having too much fun with the car. The first 100 miles required incredible self-control to keep the car under 55 mph and engine speed under 3500 rpm. The difference in the driving experience after 500 miles was – and I am only exaggerating a little – life altering!The Red Key To paraphrase Morpheus in The Matrix, "You take the black key, the story ends. You wake up in your bed and believe whatever you want to believe. You take the red key, you stay in wonderland, and I show you how deep the rabbit hole goes." The black key is in a place where it will stay until the red key is snatched from my cold, dead hand. The red key is the only key. The red key is "The Key." All 707 horsepower are available with the red key. You can lower the horsepower to only 500 using the SRT pages, I have heard, but why? I have driven the Hellcat in bumper-to-bumper Houston traffic in red-key mode. I have driven the Hellcat in the pouring rain in red-key mode. I have driven the Hellcat to the mall, to the grocery store, to the movies, and to Killen's Steakhouse in Pearland for a 100% Japanese Wagyu steak from the Kagoshima Prefecture. (It was a birthday present from my son. My money goes into the gas tank of my Hellcat.) Just for fun, I used the SRT Pages to put the car in valet mode. For those of you who do not know, valet mode limits the horsepower to: oh, hell! Who cares? The car felt like the parking brake had not been disengaged. I have heard rumors that the Tremec six-speed transmission has a 1-4 skip-shift feature. My Hellcat has never been subjected to this travesty.Questions, questions, and more questions Q: How much over sticker did you have to pay? A: Zero Q: What kind of gas mileage do you get? A: ROTFL Q: How did you ever talk your significant other into letting you buy the Hellcat? A: I didn't ask.