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Dodge pumps power to the people with $10 discount per horsepower

Dodge announced an incentive program named Power Dollars, which represents the next step in its mission to bring horsepower to the people. Starting on August 1, the automaker is luring enthusiasts into its showrooms by offering a $10 per horsepower discount on select models. The Power Dollars program applies to the 2019 Challenger (pictured), the 2019 Charger and the 2019 Durango. It's as simple as it sounds: if you buy a 500-horsepower car, you benefit from a $5,000 discount. The more horsepower you choose to put in your garage, the more money you save when you sign the dotted line. The 797-horsepower Challenger Hellcat Redeye comes with a $7,970 discount. At the other end of the spectrum, the Charger SXT powered by a 3.6-liter V6 rated at 292 horsepower is eligible for a $2,920 rebate.  The Grand Caravan has 283 horsepower, so it's not far from the Charger SXT, but it's not included in the program. The Journey with the same 3.6-liter V6 engine isn't in it, either. Dodge launched the Power Dollars program to boost sales, and likely to clear the remaining 2019 models out of its inventory before the 2020s arrive. But the company has another reason to make its muscle cars cheaper, one we don't think we've heard from an automaker yet. "Since bringing the Charger and the Challenger back to the market, Dodge has put 485 million horsepower into the hands of our loyal enthusiasts. The goal is to grow to a half-billion horsepower before the end of the year," explained Tim Kuniskis, the global head of Alfa Romeo, and FCA's head of passenger cars in North America, in a statement. It's 15 million horsepower short of the milestone. It needs to sell about 18,820 examples of the Hellcat Redeye to reach its goal, or approximately 51,370 units of the Charger SXT.   

An inside look at Mopar's SEMA fleet

Mopar is heading to the SEMA show in Las Vegas with a fleet of customized vehicles that appeal to enthusiasts of all stripes. There's a Dodge Viper ACR concept that follows in the lineage of the supercar's great road racing past, and a custom Ram ProMaster that might just be the ultimate outdoor party machine.
We got an inside look at Mopar's cars that will be on display at the show, which also include a Dodge Challenger T/A concept, two crazy Jeeps and a Ram 2500 Outdoorsman that could change the way you camp. While these are some of our favorites, Mopar is bringing plenty to SEMA, so let us know your top choices in the comments section.

Values snowball for legendary Tucker Sno-Cats, latest toys of the super rich

Here's a fun-sounding vehicle perfect for the cold and snow that's currently gripping much of North America. Tucker — no, not that Tucker — just marked its 75th anniversary making the Sno-Cat, its orange-painted, four-tread snow vehicles that have inspired backcountry skiers, collectors — and increasingly, the super rich. Bloomberg in a recent story writes that demand for the Medford, Ore.-based company's products is soaring on demand from the wealthy, who need a way to get to their backcountry mountain retreats. They're also in demand from collectors and gearheads who also love snow, like two anonymous collectors who are believed to have amassed more than 200 vintage Sno-Cats. The value of vintage models has reportedly tripled in the past five years to well over $100,000 for a fully restored rig. Tucker Sno-Cat Corp. claims to be the world's oldest surviving snow vehicle manufacturer, launched by E.M. Tucker in 1942 out of a desire to design a vehicle for traveling over the kind of deep, soft snow found in the Rogue River Valley of his childhood. It was four Tucker Sno-Cat machines that helped English explorer Vivian Fuchs and his 12-man party make the first 2,158-mile overland crossing of Antarctica in 1957-58. While many of the company's competitors either shuttered or adapted to serving ski resorts with wider, heavier treads, Tucker has stuck to its formula of making lightweight vehicles to travel over deep snow. Many Tuckers use Chrysler's flat six-cylinder engine, or its Dodge Hemi V8 for larger Sno-Cats, mounted rear or centrally, with basic, no-frills aluminum cabins. Sno-Cats all have four articulating tracks that are independently sprung, powered and pivoted at the drive axle. Track options come in three different types: conventional steel grouser belt track, rubber-coated aluminum grouser belt track, and one-piece all-rubber track. Steering is hydraulically controlled by pivoting the front and rear axles for smooth movement over undulating terrain with minimal disturbance of the ground cover. The company today makes 75 to 100 Sno-Cats a year for customers including the U.S. military, oil-drilling crews in cold places like Alaska and North Dakota, and utilities. But demand is so high that it's launched a profitable service reselling and refurbishing old machines. E.M. Tucker's grandson, Jeff McNeil, now head of this division, scours Google Earth for abandoned Sno-Cats rusting in backyards that he might be able to acquire and fix up.