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How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

One-of-four carbon fiber-bodied Dodge Challenger Demon listed for sale

Exclusivity often comes at a high price; in this case, it's $169,995. That's how much Texas exotic car dealer BJ Motors is asking for one of the four carbon fiber-bodied Dodge Challenger Demons built by Speedkore. Many enthusiasts would balk at the idea of spending Audi R8 money on a Demon, but this example isn't your average Challenger. Unveiled at the 2017 SEMA show, and upgraded with 1,400 horsepower the following year, the model ditches the standard coupe's metal body panels for carbon fiber parts to lose about 200 pounds. The example offered for sale has six miles on the odometer so odds are no one has verified its quarter-mile time. The dealer noted the Demon in its inventory is the fourth and final carbon fiber-bodied example built. It's fitted with the stock engine, meaning power comes from a supercharged, 6.2-liter V8 engine that delivers 840 horsepower and 770 pound-feet of torque when burning 100-octane race gas, or 808 horsepower and 717 pound-feet of torque when slurping pump gas. It pops a 2.9-foot wheelie as it screams to 60 mph in 2.3 seconds. The person who ordered this Demon new ticked nearly every box on the list of options. It's equipped with heated and cooled front seats, an 18-speaker sound system, plus two-tone leather and Alcantara upholstery. However, as AllPar pointed out, the dealer makes no mention of the Demon Crate, which included skinny front tires, a block-off plate for the passenger-side door mirror, and a conical air filter, among other go-fast goodies. While spending $170,000 on a Dodge Challenger sounds utterly insane, we wouldn't be surprised if this rare example in like-new condition finds a new home quicker than the Demon goes down a drag strip. Dodge made 3,300 units and stock, metal-bodied examples with delivery mileage sold for an average of $143,000 in 2018, according to Hagerty. AllPar learned Speedkore charged $90,000 for the carbon fiber conversion. The equation tilts in favor of the buyer, which suggests the car's next owner may be more of an investor than an enthusiast. If you're more into classics, Speedkore also gave a 1970 Charger the carbon fiber treatment and rounded out the modifications with a 996-horsepower Demon crate engine. Alternatively, if you have a family to haul, the company made a carbon fiber-bodied Charger with 1,525 horsepower at the crank when running 26 pounds of boost. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences.

Chrysler readying Hellcat V8 with Viper-like power

A monstrous supercharged V8 engine could be in store for Chrysler and SRT products, if recent rumors are to be believed. Allpar is reporting that the forced-induction V8 - Chrysler's first, if this goes down - could make its debut this summer.
The story goes that the Hellcat would be based on a 6.2-liter Hemi engine, rather than on the existing 5.7- or 6.4-liter versions of the company's vaunted mill. In any case, the general consensus is that the motor will have gobs of power. Modest estimates call for between 500 to 570 horsepower, with some outliers predicting a figure as high as 600 hp. That figure would put the output would place the Hellcat awfully close to that of the 640-hp V10 in the SRT Viper, too. Allpar contends that a slightly lower powered version would allow Chrysler to keep costs below that of the more powerful Ford Shelby GT500, which might be a sweet spot.
The Hellcat could debut in a number of SRT products. SRT versions of the Charger, Challenger and 300 are all up for grabs, as is the rumored SRT Barracuda.