2002 Dodge Intrepid Se Sedan 4-door 2.7l on 2040-cars

Auto blog

Lackluster Dodge Dart sales trigger layoffs

Hidden amidst the overall very positive sales figures that Chrysler released earlier this week were a few disappointments, the biggest of which may be the Dodge Dart. While Dodge sales in general were down 11 percent from a year ago, the Dart's poor figures stood out from the rest - with 4,888 units sold, the Dart was down 37 percent in February.
It comes as little surprise, then, that the automaker has announced layoffs at its assembly plant in Belvidere, IL. According to The Daily Herald, Dodge will temporarily lay off 325 workers "to balance vehicle supply with current sales demand." Put more simply, there are more Darts than buyers at the moment...
We don't think the Dodge Dart is a bad car, but it's playing in a market that offers a few standout sellers, like the Chevy Cruze, Ford Focus, Honda Civic and Toyota Corolla. According to AutoPacific analyst Dave Sullivan, as quoted by The Daily Herald, "great incentives on the Dodge Avenger" are also partly to blame for the Dart's poor showing.

MotorWeek remembers a better time for Mitsubishi performance

Dodge still knows how to create an capable performance car – look at the Hellcats, for example – but the same isn't true for Mitsubishi. With the Lancer Evo's demise, we don't expect driving enthusiasts to clamor for any of the Japanese automaker's other products. Things used to be different, though. As MotorWeek found in its new Retro Review, the 1991 Mitsubishi 3000GT VR4 and its sibling, the Dodge Stealth R/T Turbo, were impressive sports coupes in their day. Dodge and Mitsubishi packed a bevy of cutting-edge tech into the coupes. In these trims, both sported all-wheel drive, four-wheel steering, an adjustable suspension, active exhaust, and automatic climate control. The 3000GT VR4 upped the ante even more with active aero parts at the front and rear. Their 3.0-liter twin-turbo V6 was good for 300 horsepower and 307 pound-feet, which were good numbers at the time. This pair put all their gizmos to good use, too. MotorWeek compares the all-wheel-drive system's grip levels to a Porsche 911 Carrera 4. When was the last time you heard any favorable similarity between a Mitsubishi and a Porsche? The Stealth R/T Turbo and 3000GT VR4 came from a special time for Japanese sports coupes, when every brand had a halo model. Whether you were looking at Nissan 300ZX, Mazda RX-7, Toyota Supra, or even the Acura NSX, there was a lot to like on the market. MotorWeek's latest Retro Review offers a great reminder of that period.

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.