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Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.

Chrysler expecting up to 200,000 9-speed transmissions for 3 models this year

Striving for improved fuel economy, we already knew that Chrysler will begin using a nine-speed automatic transmission in some of its new products this year, but what we haven't known is that volume at which this gearbox will be used. According to Bloomberg, Chrysler CEO Sergio Marchionne has been quoted as saying that the automaker expects to sell close to 200,000 units equipped with this new transmission in 2013. Those gear-rich trannies will be spread out across three models, consisting of the redesigned Chrysler 200, the still-unnamed Jeep Liberty replacement and the Dodge Dart.
This transmission should play a pivotal role in making Chrysler vehicles more competitive in their respective segments. Just for comparison, one of the Dart's key competitors, the Toyota Corolla, still uses a four-speed automatic, and a previous report indicates that the next-generation 200 could get up to 38 miles per gallon on the highway, which is better than most non-hybrid midsize sedans on the market. Marchionne says that the new Jeep model is expected during the second quarter of this year, but there is no word as to when the new 200 or nine-speed Dart will debut, but clearly Dodge would like to have the transmission in its compact yesterday. As for that volume figure, it definitely doesn't seem out of reach since the Dart, Liberty and 200 combined for a total of more than 225,000 units in 2012.
How many more gears can we expect in future cars? Probably not many more, since the CEO of transmission-builder ZF, Stefan Sommer, previously stated that nine speeds was the "natural limit" for transmissions.

2013-14 Dodge Viper recalled over faulty door handles

The 2013-14 Dodge Viper is getting a voluntary recall affecting 1,762 cars worldwide to replace their door-handle assemblies. Of the affected vehicles, FCA US reports there are 1,451 in the US, 160 in Canada, 17 in Mexico and 59 of them outside of NAFTA. After receiving three reports of doors either not closing or opening while driving a low speeds, FCA US engineers found a new sealant from a supplier didn't provide sufficient moisture protection to the electronic switches for the door latches. If the parts get wet, this can potentially cause a short circuit. The automaker is quite clear that are no reports of accidents of injuries from this problem. As always, the recall repairs will be done at no cost to owners, and FCA US will be getting in touch with customers soon about the problem. Related Video: Statement: Door-handle Assemblies April 9, 2015 , Auburn Hills, Mich. - FCA US LLC is voluntarily recalling an estimated 1,762 cars globally to replace their door-handle assemblies. FCA US launched an investigation after the Company received three warranty claims linked to doors that failed to close or opened inadvertently while vehicles were moving at low speed. The Company is unaware of any related injuries or accidents. Engineers determined a sealant, newly adopted by a supplier, provided inconsistent moisture protection to the electronic switches that control the door latches. Switches exposed to moisture may short-circuit. Affected are approximately 1,451 model-year 2013-14 Dodge Viper SRT cars in the U.S.; 160 in Canada; 17 in Mexico and 59 outside the NAFTA region. Affected customers will be notified and advised when they may schedule service, which will be performed at no cost. Customers with questions may call the FCA US Customer Information Center at 1-800-853-1403.