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Lackluster Dodge Dart sales trigger layoffs

Hidden amidst the overall very positive sales figures that Chrysler released earlier this week were a few disappointments, the biggest of which may be the Dodge Dart. While Dodge sales in general were down 11 percent from a year ago, the Dart's poor figures stood out from the rest - with 4,888 units sold, the Dart was down 37 percent in February.
It comes as little surprise, then, that the automaker has announced layoffs at its assembly plant in Belvidere, IL. According to The Daily Herald, Dodge will temporarily lay off 325 workers "to balance vehicle supply with current sales demand." Put more simply, there are more Darts than buyers at the moment...
We don't think the Dodge Dart is a bad car, but it's playing in a market that offers a few standout sellers, like the Chevy Cruze, Ford Focus, Honda Civic and Toyota Corolla. According to AutoPacific analyst Dave Sullivan, as quoted by The Daily Herald, "great incentives on the Dodge Avenger" are also partly to blame for the Dart's poor showing.

Dodge Hellcats getting price hike

Dodge plans twice as many Hellcats on the road for the 2016 model year, they are going to be a bit more expensive when buyers sign on the dotted line. According to CarsDirect and confirmed to Autoblog by Dodge, 2016 Challenger SRT Hellcat costs $65,190, an increase of $4,200 over 2015. That figure includes $995 for destination and $1,700 for the Gas Guzzler charge. The latest Charger SRT Hellcat retails for $68,640, a $3,650 increase. Other SRT trims of the muscle cars also see a price hike. The 2016 Challenger SRT 392 is $51,190, after destination and a $1,000 guzzler charger – a $3,500 increase. The Charger SRT 392 also jumps $3,000, to $51,990. Even at 2015's prices, Dodge was having problems keeping up with demand for the Hellcat, and the higher price isn't likely to change that. And before you think the company is going plum crazy, the 2016 models of all four muscle cars come standard with Laguna leather seats and navigation. According to company spokesperson Dan Reid to Autoblog, both items had a "very high customer take rate," and the previously optional features are valued at $2,490. Dodge previously announced a discount for those who had a sold 2015 Hellcat order canceled in the switch to 2016. Those amount to $5,000 on the Challenger and $4,000 Charger, which seems like a sweet deal for those customers. Related Video:

Junkyard Gem: 1964 Dodge Dart station wagon

The Chrysler A Platform, built from the 1960 through 1976 model years for the North American market (and for a few years beyond that in Australia and Latin America), was one of Chrysler's greatest hits, if not the greatest hit. We know these cars best as the 1963-1976 Dodge Dart and the 1960-1976 Plymouth Valiant, and they established a reputation for reliability matched only by the likes of the Mercedes-Benz W123 diesel. I still see many of these cars during my junkyard wanderings, but A-Body wagons have become very rare. Here's a tattered '64 Dart wagon that I spotted in a self-service wrecking yard in San Jose, California. 1964 was the first model year for factory-installed V8 engines in the Dart and Valiant (and the Valiant's sporty sibling, the Barracuda), and the 273-cubic-inch pushrod V8 was a sturdy powerplant indeed. The slant-6 engine, though less powerful, went into most of these cars, and for good reason: It was harder to kill than all the world's cockroaches and rats put together. This car would have come with a 170- or 225-cubic-inch version of the slant-6, optimistically rated at either 101 or 145 gross horsepower (probably about 55 horses at the wheels), but I didn't feel like scraping sludge off casting numbers to see if it's on its first or 11th engine. In any case, slant-6 Darts were on the pokey side but would get you to your destination every time. This one has a lot of rust for a California car (in New Hampshire or Wisconsin, it would be considered pretty solid) and the interior is more or less obliterated, so even dedicated station-wagon lovers wouldn't have been motivated to take it on as a restoration project. So another early Dart is poised to be stuffed into The Crusher, for reasons that make good economic sense. This still makes us sad, though. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Here's the compact you've been waiting for!