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Dodge, Hyundai crowdsourced-funding sites deemed successes

What's not to love about crowdsourcing? This idea, after all, has given us Kickstarter as well Local Motors, but automakers are starting to use the social platform to sell more cars (or just drum up a little PR). Both Dodge and Hyundai have used "crowd-funding" recently, and while Automotive News is reporting that neither has racked up big sales with this gimmick, both automakers are pleased with the attention.
For Hyundai, it teamed up with website Motozuma.com to help customers crowdsource money for a down payment, and the automaker matched this amount up to $500. Last year, this helped Hyundai sell an extra 1,600 units, a fraction of its total 2012 sales. That figure is far larger than Dodge fared with the Dodge Dart Registry - it netted only two sales and a small number of individual options. This registry did help University of Southern California fraternity crowdsource $18,000 to buy a Dart for a local Meals on Wheels, however. Despite the low sales figures, Dodge and Hyundai are considering their crowdsourcing programs a success since it helped them connect with younger buyers.

2015 Dodge Viper price drops $15k for 2015

We recently saw updated specs and new trims of the 2015 Viper, but it looks like the folks at Dodge were saving the biggest surprise for last. Prices on all levels of the American sports car are seeing an immediate, across-the-board price cut of $15,000; even 2014 models still remaining on dealer lots.
The new MSRP for the 2015 Viper in its base SRT trim now starts at $84,995, and when the TA and GTS come to the lineup later next year, they start at $100,995 and $107,995, respectively. The move seems like a swing for the fences that might help to quell slow sales.
Obviously, current Viper owners might be somewhat peeved that their investment was just re-priced by the company. However, to assuage some of their concerns, Dodge is giving all fifth-gen owners a certificate worth $15,000 towards the purchase of a new one, which comes in addition to the price reduction.

Dodge Journey and Fiat Freemont engine-cover recall affects 350k CUVs

FCA is recalling 349,731 examples of the 2011-2015 Dodge Journey and Fiat Freemont worldwide to better secure their engine covers. Of these affected vehicles, there are 144,416 in the US, 43,679 in Canada, 46,231 in Mexico, and 115,405 elsewhere. About 10 percent of them are also still at dealers, according to the automaker. Only models with the 2.4-liter four-cylinder engine are affected by this campaign. According to the company, the engine covers on these vehicles can be dislodged, and this can pose a fire risk if the loose part comes in contact with hot exhaust components. Warning signs of this happening include a noise under the hood, burning smell or a light on the instrument panel. The problem was discovered after three incidents on rough roads in Chile, and there was one minor injury there. According to FCA US spokesperson Eric Mayne to Autoblog, there have been eight occurrences of this issue reported in the US, but these were all related to "heat damage." There have been no reported injuries here. To fix the problem, dealers will install new engine-cover retainers on the affected models. These repairs will begin in August. As always for recall repairs, owners won't be charged. Statement: Engine Cover July 22, 2015 , Auburn Hills, Mich. - FCA US LLC is voluntarily recalling an estimated 144,416 crossover utility vehicles (CUVs) in the U.S. to better secure their engine covers. Engine covers in certain vehicles may become dislodged. If they come in contact with exhaust components, it may pose a fire risk. This condition was discovered during an FCA US investigation of three incidents in Chile. In each case, the vehicle had been driven extensively on unpaved or uneven surfaces. The Company is aware of a single related injury, described as minor. Affected are 2011-2015 Dodge Journey and Fiat Freemont CUVs equipped with 2.4-liter, four-cylinder engines. FCA US will install upgraded engine-cover retainers in these vehicles. The remedy will be available when customer notification begins next month; service will be performed free of charge. Vehicles equipped with six-cylinder engines are not affected. Additional Journey and Freemont populations also are subject to this campaign. They comprise an estimated 43,679 vehicles in Canada; 46,231 in Mexico; and 115,405 outside the NAFTA region. Of the 349,731 total vehicles subject to this campaign, approximately 10 percent remain in dealer hands.