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Dodge, Hyundai crowdsourced-funding sites deemed successes

What's not to love about crowdsourcing? This idea, after all, has given us Kickstarter as well Local Motors, but automakers are starting to use the social platform to sell more cars (or just drum up a little PR). Both Dodge and Hyundai have used "crowd-funding" recently, and while Automotive News is reporting that neither has racked up big sales with this gimmick, both automakers are pleased with the attention.
For Hyundai, it teamed up with website Motozuma.com to help customers crowdsource money for a down payment, and the automaker matched this amount up to $500. Last year, this helped Hyundai sell an extra 1,600 units, a fraction of its total 2012 sales. That figure is far larger than Dodge fared with the Dodge Dart Registry - it netted only two sales and a small number of individual options. This registry did help University of Southern California fraternity crowdsource $18,000 to buy a Dart for a local Meals on Wheels, however. Despite the low sales figures, Dodge and Hyundai are considering their crowdsourcing programs a success since it helped them connect with younger buyers.

Chrysler recalls 350k vehicles over ignition switches

Chrysler has announced a recall covering 349,442 vehicles due to ignition switches that can either become stuck or move without warning. All of the affected vehicles are from the 2008 model year, and were built before May 12, 2008.
The automaker has learned that ignition keys on some vehicles "may not fully return to the 'ON' position after rotation to the 'START' position during engine-startup," the company said in a statement. Additionally, "an ignition key may not fully return to the 'ON' position after rotation to the 'START' position and may inadvertently move through the 'ON' position to 'ACCESSORY' or 'OFF.'"
Chrysler says it is unaware of any related injuries, and notes that while reduced braking, engine or steering power is possible in such instances, the airbags are not affected. The later stands in contrast to General Motors' recent rash of high-profile recalls, and it's an important distinction that Chrysler (understandably) felt necessary to call out in bold print in its press release.

Hypermiling a Ram 1500 EcoDiesel to 38.1 mpg

You never quite know what Wayne Gerdes has up his sleeve. The man who coined the term hypermiling is always looking for adventurous ways to prove that anyone – even you... yes, you – can eke out more miles per gallon just by changing the way you drive. Saying that is easy. Proving it by going on outlandish cross-country drives is hard. But for Gerdes and his team of fuel economy fiends over at CleanMPG, hard is half the fun. Our latest adventure appeared, at first glance, to be nearly impossible. Which is why we always answer the phone when Gerdes calls. He likes to take journalists along on his drives, not only to try teach us how to hypermile but also to prove that we can be taught. The first time I 'helped' him and his team was when we got over 30 miles per gallon in a 2011 Ford F-150 XLT with the EcoBoost 3.5-liter V6. The EPA rated that truck with at just 16 mpg in the city and 22 on the highway. So, we'll count that trip as a success. Next up was a cross-country drive last fall in a trio of Audi TDI vehicles to prove that you don't need to drive extra slow to beat the EPA numbers. In fact, we made it from Los Angeles to New York City in just over 46 hours, cramped but not cranky. We had once again proven that how you drive is hugely important to your fuel usage. Our latest adventure appeared, at first glance, to be nearly impossible. The EPA says that the Ram 1500 EcoDiesel we would be driving gets just 22 combined mpg (19 city and 27 highway). Gerdes' idea was to drive it as far north from Houston, TX towards Detroit, MI as we could go on one tank. The day before we left, our itinerary got an extra stop. Instead of taking one of the official Shell Eco-marathon prototype vehicles to Detroit, it was decided to bring the winning diesel-powered prototype from the just-finished event to The Henry Ford Museum, where it had been arranged the car would be displayed. The winning car was built by a small team (just four students) from Sullivan High School in Sullivan, IN, who managed to beat a number of college teams with a score of 1,899.32 mpg. That target would be a bit out of reach for the Ram, but could we get 1,000 miles from the tank? Since the truck has a 26 gallon tank (officially, anyway), that would mean the EPA says we could only go 702 miles, assuming all highway driving. Could we make up 300 miles with careful driving? That spells both challenge and fun.