2014 Dodge Durango R/t on 2040-cars

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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Dodge whips covers off 2013 Blacktop series

Dodge introduced us to its Blacktop model lineup a year ago with the 2012 Charger and followed up with more recently with the 2013 Challenger and 2013 Avenger. Now the automaker will be applying this ominous-looking treatment to the Durango, Grand Caravan and Journey models for 2013 as well. These models will be unveiled next week at the Detroit Auto Show, but Dodge has released most of the details for these new products including pricing and availability.
If the Grand Caravan R/T (aka, the Man Van) wasn't aggressive enough for you or its $30,000 starting price was a little too pricey, then the 2013 Grand Caravan Blacktop could be the ticket. Starting with the SXT trim level (which stickers at $19,995), the Blacktop package costs only $595, and adds unique features such as blacked-out headlights, grille and fog lights bezels and an all-black interior. The van rides on black-accented, 17-inch aluminum wheels. The Grand Caravan Blacktop is only available in monochromatic paint schemes limited to Billet Silver, Brilliant Black, Maximum Steel, Redline Red and Stone White
Likewise, the 2013 Journey Blacktop is offered only on the SXT model (starting at $18,995) with all of the crossover's normal options such as four- and six-cylinder engines, five- or seven-passenger seating and front- or all-wheel drive. The Blacktop package adds $995 to the Journey SXT's price and features many of the same black accents as the Grand Caravan like the headlights, grille, door mirrors and lower fascia. Exterior colors are limited to Bright Silver, Bright Red, Brilliant Black, Brilliant Red Tri-Coat, White, Pearl White Tri-Coat and Storm Grey, and the package's 19-inch wheels come in Gloss Black. Inside, the Journey Blacktop comes standard with black cloth seats and Chrysler's 8.4-inch Uconnect touch screen, but black leather is also available as an option.

Dodge Viper now available in matte finish

The prospect of buying a new Dodge Viper just got that much more enticing with the introduction of matte-finish paint direct from the factory. Available as part of the "1 of 1" customization program, the matte finishes aren't being offered in just a handful of colors like some other automakers do: customers will be able to specify a matte finish on any of the 8,000 colors that are already part of the program's palette. The matte finish option adds yet another step to the exhaustive hand-painting process that Dodge offers on the Viper - a painstaking endeavor that takes upwards of 145 man hours to complete. Specialists start by applying a base coat and a clear finish, followed by the paint and clear coat. The finished body panels are then smoothed with 1,000-grit paper and polished. A second sanding process is required for the matte finish before the application of a matte clear coat. Specify custom stripes (available in five colors or by custom order) and they're applied under the paint, not as decals on top. The availability of the matte finish in conjunction with the stripe options and new satin badging and fuel cap leads to over 50 million combinations. Needless to say, that means no two Vipers need ever leave the Conner Avenue assembly plant the same – though there will surely always be certain favorite combinations, especially on those units ordered from outside the customization program. Related Video: DODGE EXPANDS INDUSTRY-FIRST '1 OF 1' VIPER CUSTOMIZATION PROGRAM WITH NEW MATTE-FINISH PAINT OPTION - New matte-finish exterior paint available on all of Viper '1 of 1' program's 8,000 exterior color options and 24,000 stripe options - Viper's custom '1 of 1' exterior paint options double to 16,000 exterior colors and 48,000 unique strip combinations - Matte finish available in all exclusive '1 of 1' program and standard production colors - In addition to matte-finish exterior paint, Viper customers can choose between satin chrome or satin black badging and fuel filler door for a sinister appearance - Dodge Viper owners can build their one-of-a-kind Viper from more than 50 million unique build configurations for the ultimate in model year exclusivity June 19, 2015 , Auburn Hills, Mich. - The Dodge brand continues to expand the Viper's exclusive production elements like never before.