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Stellantis ready to kill brands and fix U.S. problems, CEO Tavares says

  MILAN — Stellantis is taking steps to fix weak margins and high inventory at its U.S. operations and will not hesitate to axe underperforming brands in its sprawling portfolio, its chief executive Carlos Tavares said on Thursday. The warning for lossmaking brands is a turnaround for Tavares, who has maintained since Stellantis was created in 2021 from the merger of Italian-American automaker Fiat Chrysler and France's PSA that all of its 14 brands including Maserati, Fiat, Peugeot and Jeep have a future. "If they don't make money, we'll shut them down," Carlos Tavares told reporters after the world's No. 4 automaker delivered worse-than-expected first-half results, sending its shares down as much as 10%. "We cannot afford to have brands that do not make money." The automaker now also considers China's Leapmotor as its 15th brand, after it agreed to a broad cooperation with the group. Stellantis does not release figures for individual brands, except for Maserati which reported an 82 million euro adjusted operating loss in the first half. Some analysts say Maserati could possibly be a target for a sale by Stellantis, while other brands such as Lancia or DS might be at risk of being scrapped given their marginal contribution to the group's overall sales. Stellantis' Milan-listed shares were down as much as 12.5% on Thursday, hitting their lowest since August 2023. That brings the loss for the year so far to 22%, making them the worst performer among the major European automakers. Few automotive brands have been killed off since General Motors ditched the unprofitable Saturn and Pontiac during a U.S. government-led bankruptcy in the global financial crisis in 2008. Tavares is under pressure to revive flagging margins and sales and cut inventory in the United States as Stellantis bets on the launch of 20 new models this year which it hopes will boost profitability. Recent poor results from global carmakers have heightened worries about a weakening outlook for sales across major markets such as the U.S., whilst they also juggle an expensive transition to electric vehicles and growing competition from cheaper Chinese rivals. Japan's Nissan Motor saw first-quarter profit almost completely wiped out on Thursday and slashed its annual outlook, as deep discounting in the United States shredded its margins. Tavares said he would be working through the summer with his U.S. team on how to improve performance and cut inventory.

Ranking Dodge's Charger Hellcat with the fastest sedans in the world

"This is a car that most brands would never bring to market." - Tim Kuniskis
Dodge CEO Tim Kuniskis had reason to be confident, perhaps even a bit cocky at the reveal of his brand's newest halo car, the 2015 Dodge Charger SRT Hellcat. As he said simply, it's the "quickest, fastest and most powerful sedan in the world."

Junkyard Gem: 1990 Dodge Colt Vista

The partnership between Chrysler and Mitsubishi started way back in 1971 and led to plenty of Mitsubishis being sold in the United States as Chryslers, Dodges, Plymouths, and Eagles (plus the use of Mitsubishi engines in all manner of Chrysler-built vehicles). The Colt name – used on a series of Galant-, Lancer-, and Mirage-based cars – became a fairly successful brand for Chrysler, and so it was slapped on Dodge- and Plymouth-badged Mitsubishi Chariots. The Colt Vista wasn't a huge sales success, and you won't see many today, but they had a certain following. Here's a rare '90 that I spotted in a Minneapolis self-service wrecking yard over the summer. Just 114k miles on this one, but the rust got pretty bad and that's the most likely culprit for its junkyardization. These cars made good family haulers, although you wouldn't find many of their 2016 counterparts sporting three pedals. Turbo Tom kept it going for quite a while, but rust never sleeps in Minnesota. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. In Japan, the Chariot was sponsored by the terrifyingly disembodied head of Mickey Mouse. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Seats seven actors! Featured Gallery Junked 1990 Dodge Colt Vista View 17 Photos Auto News Dodge Automotive History Hatchback Minivan/Van dodge colt