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How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

Junkyard Gem: 1978 Dodge Tradesman Custom Van

The custom-van craze was huge in California, back in the 1970s, and plenty of folks who would never have considered getting zonked on Acapulco Gold while listening to Elephant's Memory ended up buying Econolines and Beauvilles and Tradesmen with shag carpeting, bubble windows, and wild graphics. In fact, van buyers could get that stuff right from the factory. Most of those vans are gone now, but I found this used-up '78 Dodge in a self-service wrecking yard in California's Central Valley. Owners of custom vans felt strongly about their rides back in the Malaise Era. This one has the look of a vehicle that was used for beer-and-burned-meat-heavy tailgate parties at Oakland Raiders games. Such service is rough on a van. Try to picture this interior when it was new and plush, not the way it looks now. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. They've all got to go, so let's make a deal! Related Video: Featured Gallery Junked 1978 Dodge Tradesman Custom Van View 19 Photos Dodge Minivan/Van Wagon Junkyard Gems custom van

SRT back to Dodge, Dart SRT, new Challenger, Charger and Caravan's death outlined in 5-yr plan

The onslaught of news from Fiat Chrysler's layout of five-year plans continued with Dodge CEO Tim Kuniskis this morning, including the unexpected announcement that SRT was coming back into the fold.
After just a few years existing as an independent entity within the Fiat Chrysler universe, an unceremonious press release hit in conjunction with today's lineup of announcements, saying "the SRT family of vehicles will be consolidated under the Dodge brand." Group CEO Sergio Marchionne thanked SRT headman Ralph Gilles for his dedication to the high-performance wing, calling out is efforts in expanding the vehicle lineup and including more customized models. He did not reference disappointing SRT Viper sales today, but we sense there's a bit of subtext.
With the SRT reunion at Dodge, it's appropriate that some of the most exciting product announcements for the next five years have to do with upcoming performance products. First out of the gate will be a refresh for that flagging Viper in 2015, which comes as little surprise.