2014 Dodge Dart Sxt on 2040-cars

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Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

Dodge Charger SRT Hellcat in the works

In Autoblog's recent First Drive of the 2015 Challenger SRT with the 707-horsepower Hellcat V8 we found its engine to be as brutally powerful as the numbers would suggest, even if it wasn't the best handler. However, the muscle-car-styling just isn't right for some buyers that need four doors and proper rear seats to haul around the family. It appears that Dodge has their backs, though, because the Hellcat is very likely on its way into the Charger in the near future. Imagine the looks on your passengers' faces when you stomp down on the throttle.
According to Road and Track, when Dodge submitted the Hellcat for engine power certification to the Society of Automotive Engineers, the company included the Charger on the paperwork. That showed that the automaker wanted the engine checked out for the sedan, too. R&T reckons the 707-hp Charger would hit the road about a year from now, clearing the Challenger for a year of exclusivity with the powerplant.
When the Charger SRT Hellcat does hit the road, it may carry a very special accolade. Assuming nothing beats it in the meantime, it might be the world's highest horsepower production sedan. Think on that for a second. Even a Mercedes S65 AMG only has 621 horsepower, though a good bit more torque at 738 pound-feet to the Dodge's 650 lb-ft. So while the beastly engine is getting put into other models, where else would you like to see it? The Ram? Grand Cherokee? Let us know in Comments.

2015 Dodge Viper GTC Beauty-Roll

For those of you paying attention, we've really ramped up the old Autoblog video game these days. Our new series Car Club USA joins Translogic and The List, and there are more Daily Drivers and Short Cuts than ever. But sometimes, all you care about is the car. The Autoblog Beauty-Roll video series has one goal: bring you glossy video images of cars, and nothing but. We're collecting moving pictures of all the cars we test, inside and out. Each episode comes with a hit of engine sound – start-up and with a few revs – to round out the package. Set your resolution to max, kick it into full-screen, turn up the sound, and enjoy today's subject, the 2015 Dodge Viper GTC. Oh, and if you'd like more Beauty-Roll, click here to see the back catalog.