2014 Dodge Dart Sxt on 2040-cars

Auto blog

Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

Jay Leno's Dodge Challenger raises $585k for USO in Scottsdale

Of all the metal moved in Scottsdale, AZ, this holiday weekend, the one you see here was hardly the most expensive. But it's noteworthy for another reason: despite being a relatively humble, second-hand 2008 Dodge Challenger SRT8, raised an impressive $565,625. That's because, first of all, it belonged to Jay Leno, and secondly because the proceeds were going to the USO. Leno donated the modern muscle car from his collection to benefit our men and women in uniform, and was on hand to present the car on stage at the Gooding & Company auction, along with USO president J.D. Crouch II and former Army chief of staff General George W. Casey, Jr. After frenzied and patriotic bidding, the gavel ultimately dropped at $360,000, accompanied by over $200,000 in additional contributions, bringing the total amount donated to the USO to over half a million. Commendable though it was, of course the Challenger didn't garner the highest bids at the auction. A 1959 Ferrari 250 GT LWB California Spider sold for $7.7 million and a 1968 Ferrari 330 GTS fetched $2.4 million. A rare 1962 Ferrari 400 Superamerica Series I Coupe Aerodinamico sold for over $4,070,000 – which, according to Sports Car Market, is the most ever paid at auction for a 400 Superamerica. And a 1966 Porsche 906 Carrera 6 also sold for a record $1.98 million. Featured Gallery Gooding Scottsdale 2015 News Source: Gooding & CompanyImage Credit: Jensen Sutta, Mike Maez/Gooding Celebrities Dodge Ferrari Porsche Auctions Classics dodge challenger srt8 gooding ferrari 400 superamerica

MotorWeek remembers a better time for Mitsubishi performance

Dodge still knows how to create an capable performance car – look at the Hellcats, for example – but the same isn't true for Mitsubishi. With the Lancer Evo's demise, we don't expect driving enthusiasts to clamor for any of the Japanese automaker's other products. Things used to be different, though. As MotorWeek found in its new Retro Review, the 1991 Mitsubishi 3000GT VR4 and its sibling, the Dodge Stealth R/T Turbo, were impressive sports coupes in their day. Dodge and Mitsubishi packed a bevy of cutting-edge tech into the coupes. In these trims, both sported all-wheel drive, four-wheel steering, an adjustable suspension, active exhaust, and automatic climate control. The 3000GT VR4 upped the ante even more with active aero parts at the front and rear. Their 3.0-liter twin-turbo V6 was good for 300 horsepower and 307 pound-feet, which were good numbers at the time. This pair put all their gizmos to good use, too. MotorWeek compares the all-wheel-drive system's grip levels to a Porsche 911 Carrera 4. When was the last time you heard any favorable similarity between a Mitsubishi and a Porsche? The Stealth R/T Turbo and 3000GT VR4 came from a special time for Japanese sports coupes, when every brand had a halo model. Whether you were looking at Nissan 300ZX, Mazda RX-7, Toyota Supra, or even the Acura NSX, there was a lot to like on the market. MotorWeek's latest Retro Review offers a great reminder of that period.