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FCA's shifter fiasco proves novel gear selectors are a bad idea

What's wrong with PRNDL? Why are automakers trying to overly complicate the simple task of selecting gears? If there's any lesson to learn from the recent news that NHTSA is investigating 853,000 Fiat Chrysler vehicles over its problematic gear selectors, it's that the trend of fancy shifters needs to stop. Now. Last year, NHTSA opened an investigation into Jeep Grand Cherokee models, and has now expanded this probe to include the 2012-14 Chrysler 300 and Dodge Charger. The problem? The shifter – assembled by ZF – is confusing for many drivers. "Testing ... indicates that operation of the (electronic) shifter is not intuitive and provides poor tactile and visual feedback to the driver, increasing the potential for unintended gear selection," a NHTSA document states. More than 100 crashes and over a dozen injuries are linked to this problem, according to The Detroit Free Press. To us, the problem isn't just limited to FCA. These unnecessarily novel gear selectors are spreading like wildfire across the industry. Honda and Acura use a weird pushbutton setup. Lincolns have buttons on the dashboard. Jaguar's shifter electronically raises out of the center console. Mercedes uses a stalk with up-for-Reverse, down-for-Drive, push-for-Neutral arrangement. And what the hell is BMW thinking with its M cars? FCA has since abandoned the confusing shifters in question. The 300, Charger, and Grand Cherokee now use the rotary shift dial that's quickly proliferating across the company's brands. Simplistic gear selectors might not be sexy, but no one ever complained about not being able to find the right gear in a Hyundai Sonata. What's most interesting is that this NHTSA investigation could push FCA – and possibly other automakers – to redesign vehicle functions that otherwise operate as designed. Just because most people will never have a problem putting a Dodge Charger in Reverse doesn't mean there isn't a flaw with the design. But perhaps a more simplistic solution – good ol' PRNDL – would have prevented these issues from the start. Related Video: News Source: The Detroit Free PressImage Credit: Copyright 2016 AOL Government/Legal Chrysler Dodge Jeep FCA shifters

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Queens man knows how to party, disrupts Mets game with van

A New Yorker and all-around true American hero took his weekend festivities a little too far and landed himself in front of a judge last week. According to NBC New York, Nelson Hidalgo drove his unassuming Sprinter to Citi Field on Saturday, June 18, around 10:45 p.m. While the Mets were getting thrashed by the Braves, Hidalgo pulled up to the intersection of 127th street and 35th avenue. Hiding within the van's cargo area were 80 speakers driven by powerful amps, around $20,000 worth of car audio. Hidalgo opened the Sprinter's rear doors, deployed his amazing speaker system, cracked a cold Coors Light, and unleashed hell. Noise complaints immediately started flooding in to the police, including one from the Mets' bullpen. Soon, Hidalgo amassed a sizable crowd who had come to rock out and marvel at the lunacy of the Sprinter's sound system. The NYPD showed up eventually and, undaunted by noise and the crowd, clapped the irons on poor Nelson. The Sprinter was impounded and Hildago was charged with second-degree criminal nuisance, general noise prohibition, disorderly conduct, and obstructing the driver's view. "I know it's illegal, but it's the weekend," he explained to the cops as they hauled him away. Once they had him in custody, the NYPD realized that Hidalgo was the person they had been looking for in connection with absurdly loud music coming from various city junkyards in the dead of night. Hidalgo, who has no prior record, spent the night in the slammer but was released the next morning with no bail on the promise that he return for his court date on August 1. Related Video: