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Want a new 2017 Viper? You'd better call Gerry Wood Dodge

As unfortunate as the news may be, the Dodge Viper is entering its final year of production. Slow sales and increased safety regulations have finally killed Dodge's big, brutish, and beautiful supercar. It will be missed. According to Motor Authority, those looking to pick up one of the last remaining models will have to travel to Gerry Wood Dodge in Salisbury, North Carolina. The dealer has apparently managed to secure the final allocation of cars for itself. All 135 or so remaining cars will be sold exclusively through Gerry Wood Dodge. While Dodge has already sold out of the limited-edition 2017 models, Gerry Wood Dodge put a team together to research and create their own unofficial limited-edition cars. These will be ordered in specific and unique color and option combinations. Dodge offers more than 8,000 colors for the Viper, so picking out a few unused shades couldn't have been too difficult. While these aren't official, it should provide some bragging rights to owners who manage to secure one of the special cars. Despite the exclusivity and hoarding the final few vehicles, Gerry Wood Dodge doesn't plan to add a dealer markup to the car. They claim to never markup cars over MSRP, which seems good for everyone but them. We won't complain. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2016 Dodge Viper ACR: First Drive View 26 Photos News Source: Motor AuthorityImage Credit: Copyright 2016 Michael Austin / AOL Dodge Car Dealers Coupe Performance

Dodge Durango gets the Blacktop treatment

The Dodge Durango is getting a meaner, more aggressive look as it becomes the latest model from the brand to wear the Blacktop Appearance Package. The upgrades are strictly cosmetic, but they lend the SUV a more assertive demeanor that some buyers like.
Available on the SXT, Limited and R/T (shown above) models, all Blacktop Durangos get black 20-inch wheels, dual exhaust, bod- color fascia and gloss black trim. The grille surround, air dam, mirrors and headlight surrounds all get the inky treatment, as well. The improvements add $1,590 to the cost of the SXT. They come to $1,990 on the Limited but also include HID headlights with LED running lights and a leather interior. Finally, R/T buyers only need to pay $295 for the upgrades. The Blacktop Durango hits showrooms this October.
If you're already in the market for a Durango but want a dash more style with no added performance, the Blacktop might not be a bad way to go. It certainly gives the SUV a bit more edge than it has in stock form. Scroll down to read the full release.

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.