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How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

Gas prices down, 707-hp engine production up... USA!

On Saturday, the United States of America will celebrate its 239th birthday. That means fireworks, barbecues, block parties, and, oh yeah, Hellcat engines and low fuel prices. The most American of (Mexican-built) powerplants, the big, loud, supercharged, 707-horsepower Hemi is slated for yet another production boost to match up with some serious demand, while the dino juice it runs on is cheaper than it's been in over half a decade. The Saltillo, Mexico engine factory already produces some 4,000 Hellcat engines each year – that's in addition to the Tigershark four-cylinder, the 5.7-liter Hemi, and 6.4-liter SRT Hemi V8s – and it's not entirely clear how many more might get added to that total. What we do know, though, is that Fiat Chrysler can't build the engines fast enough. "We're going to build more [Hellcats] for 2016," SRT boss Tim Kuniskis told Automotive News. "It's a small sliver of what we sell, but it really creates a halo for the rest of the lineup. For example, the next highest car, the Scat Pack Challenger, I have essentially a zero-day supply. It's sold out." This bit of good news comes on the back of something equally good – low summer gas prices. According to the US Energy Information Administration, the nationwide average for for "all formulations" of fuel in June sits at $2.885. Ignoring the remarkably low prices we saw in January and February of this year – figures that themselves hadn't been seen since May of 2009 – the national average hasn't sat that low since October 2010. So yes, it's a very a good time to be an American gearhead. News Source: Automotive News - sub. req., US Energy Information AdministrationImage Credit: US EIA Green Plants/Manufacturing Dodge Fuel Efficiency Coupe Performance Sedan dodge challenger srt tim kuniskis dodge charger srt

Chrysler recalls 1.2 million Ram pickup trucks

Chrysler has announced that it will issue three separate recalls that will cover as many as 1.2 million Ram pickup trucks for "steering-system tie rods that may have been misaligned during assembly or steering-system service." The vast majority of these trucks were sold in the United States, though some trucks in Mexico, Canada or overseas will be called in, as well.
The largest of the three recalls covers an estimated 842,400 model-year 2003-2008 Ram 2500 and 3500 trucks. Two smaller campaigns will bring 294,000 model-year 2008-2012 Ram 2500 and 3500 pickups, chassis cabs and 2008 Ram 1500 4x4 Mega Cabs; plus 43,500 model-year 2008-2012 Ram 4500 and 5500 4x4 chassis cabs into the dealer to be checked and repaired if necessary.
This is a very large recall, and Chrysler says it is "casting the net wider than necessary to identify those vehicles that require repair." The automaker estimates that "as many as 726,000 may not need repair."