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Dodge Viper now available in matte finish

The prospect of buying a new Dodge Viper just got that much more enticing with the introduction of matte-finish paint direct from the factory. Available as part of the "1 of 1" customization program, the matte finishes aren't being offered in just a handful of colors like some other automakers do: customers will be able to specify a matte finish on any of the 8,000 colors that are already part of the program's palette. The matte finish option adds yet another step to the exhaustive hand-painting process that Dodge offers on the Viper - a painstaking endeavor that takes upwards of 145 man hours to complete. Specialists start by applying a base coat and a clear finish, followed by the paint and clear coat. The finished body panels are then smoothed with 1,000-grit paper and polished. A second sanding process is required for the matte finish before the application of a matte clear coat. Specify custom stripes (available in five colors or by custom order) and they're applied under the paint, not as decals on top. The availability of the matte finish in conjunction with the stripe options and new satin badging and fuel cap leads to over 50 million combinations. Needless to say, that means no two Vipers need ever leave the Conner Avenue assembly plant the same – though there will surely always be certain favorite combinations, especially on those units ordered from outside the customization program. Related Video: DODGE EXPANDS INDUSTRY-FIRST '1 OF 1' VIPER CUSTOMIZATION PROGRAM WITH NEW MATTE-FINISH PAINT OPTION - New matte-finish exterior paint available on all of Viper '1 of 1' program's 8,000 exterior color options and 24,000 stripe options - Viper's custom '1 of 1' exterior paint options double to 16,000 exterior colors and 48,000 unique strip combinations - Matte finish available in all exclusive '1 of 1' program and standard production colors - In addition to matte-finish exterior paint, Viper customers can choose between satin chrome or satin black badging and fuel filler door for a sinister appearance - Dodge Viper owners can build their one-of-a-kind Viper from more than 50 million unique build configurations for the ultimate in model year exclusivity June 19, 2015 , Auburn Hills, Mich. - The Dodge brand continues to expand the Viper's exclusive production elements like never before.

2018 Dodge Challenger SRT Demon sheds seats and insulation to drop weight

You've probably already heard that the 2018 Dodge Challenger SRT Demon will be lighter than the Hellcat Challenger – to tune of more than 200 pounds. What you probably don't know is that the Dodge team did it by dropping most of the seats, along with a few other tricks. The Demon loses 113 pounds by making the front passenger seat with its seatbelt (58 pounds) and back seat (55 pounds including restraints and floor mats) optional, which accounts for a large chunk of the weight loss compared to the Hellcat. The Demon also has unique 18-by-11-inch wheels, which are 16 pounds lighter than the Hellcat's, a manual tilt/telescope steering column instead of the powered one, which loses four pounds, and an 18-pound loss thanks to removing 23 noise, vibration, and harshness parts (the Demon will not be a quiet car, to say the least). Another 20 pounds is lost removing the trunk interior trim and spare tire. Still, the Demon gains 17 pounds thanks to the wide fender flares that accommodate the massive drag radials, which also add 3.5 inches to the car's width. For reference, the lightest Hellcat weighs 4,448 pounds with a manual transmission, and the automatic-equipped car comes in at 4,455 pounds. The Demon will be revealed in April before the New York Auto Show, and Dodge will continue to tease its latest satanic muscle couple weekly until then. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Dodge hoping Fast & Furious appearance gives Dart a sales jolt [w/video]

According to Automotive News, Chrysler is hoping Fast & Furious 6 will be kind to the Dodge Dart. While the compact sedan doesn't actually show up in the film, Dodge has partnered up with the movie franchise for a new ad featuring the Dart.
Chrysler hasn't exactly seen the high sales numbers it was originally hoping for with the new sedan, thanks in part to a couple of missteps. For starters, most early-production vehicles were only offered with a manual transmission. Analysts believe Chrysler squandered around 95 percent of potential Dart sales because automatic transmission options weren't immediately available.
Right now, the Dodge Dart rakes 19th among compact cars, pulling down 31,064 sales through April. Last month was the company's strongest, with 8,099 units moving off of dealer lots. Unfortunately, the model has also been handicapped by its older sister, the Avenger. With Chrysler throwing heavy incentives at the aging sedan, many consumers have taken advantage of a better deal with the slightly larger, more powerful Avenger.