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Dodge could resurrect the ACR nameplate on a track-hungry Challenger

Dodge will reportedly celebrate the Challenger's 50th birthday by introducing a track-focused variant of the coupe that will resurrect the American Club Racer (ACR) nameplate. It will arrive as a cocktail of the automaker's best race-bred parts, including bits and pieces sourced from the defunct Viper. The Challenger ACR will be presented as a follow-up to the sold-out Challenger Demon available during the 2018 model year. While Dodge developed the 840-horsepower Demon for drag racing, it's designing the ACR to tackle America's windiest road courses, according to anonymous sources who spoke to website Mopar Insiders. It will need to take a turn, not just go really fast in a straight line. To that end, Dodge will give its popular muscle car more downforce by adding a full body kit that will include a huge adjustable rear wing shaped like the one fitted to the Viper ACR. The racer will be based on the Widebody variant of the Challenger, which handles considerably better than its narrow-bodied sibling, and it will rely on composite materials like carbon fiber to keep weight in check. In other words, it will receive more extreme modifications than the Challenger SRT8 ACR that Dodge introduced during the 2011 SEMA show but never approved for production. If this configuration sounds familiar, it's likely because the carmaker sponsors an independent team named Wesley Motorsports, which races a Hellcat Redeye all over America. It features an adjustable suspension provided by Blistein, slick Toyo tires, and a supercharged, 797-horsepower V8. The Challenger ACR described by Mopar Insiders sounds a lot like the one Wesley Motorsports regularly enters in hill climbs and time attack competitions (pictured). Coincidence? It's too early to tell for sure. Dodge hasn't commented on the report, and it hasn't announced what it has in store for the Challenger's 50th anniversary. The original Challenger made its debut in late 1969, and it arrived in showrooms during the 1970 model year, so Dodge will need to unwrap its surprise before the start of the 2021 model year to keep it timely. Expect an announcement during the first half of 2020. While pricing information remains a mystery, Mopar Insiders added the Challenger ACR will come standard with only a driver's sat. Buyers will be able to add a passenger seat for $1.

Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.

Autonomous tech will drive motorheads off the road

While autonomous technology could make car travel much safer and more efficient — and automakers and marketers are salivating over the prospect of a "passenger economy" that could potentially generate $7 trillion by 2050 — those of us who enjoy driving are not so stoked. Experts have predicted that as autonomous vehicles are deployed in large numbers, human-driven cars eventually could be outlawed on public roads due to the carnage they create, which is currently more than 41,000 deaths a year in the U.S. alone and climbing. Such scenarios have driving enthusiasts envisioning a "Red Barchetta" style nightmare becoming reality, making Rush lyricist Neil Peart a clairvoyant as well as one of rock's most badass skin-pounders. But there could be a couple of refuges left for motorheads, and they won't be on public roads. As Popular Science's Joe Brown points out in a recent editorial, we're seeing a wave of vehicles being offered by legit mainstream automakers that aren't made for public roads. The poster child of this vanguard is the 2018 Dodge Challenger SRT Demon, which comes with a crate full of goodies that lets you turn the already formidable street-legal muscle car into a drag-strip dominator. Brown also notes that two out of five of the Ford GT's driving modes are for use on the track, "catering to the $450,000 machine's club-racing clientele." We're also currently enjoying the heyday of production off-road-ready pickups that kicked off with the Ford Raptor in 2009. The latest salvo in this escalating war of overachieving trucks is the Chevy Colorado ZR2 that can take on the likes of California's Rubicon Trail without issue. Brown also gives a shout-out to his magazine's Grand Award Winner, the Alta Motors Redshift MX, which "isn't even allowed on public roads" and is "meant for bombing around motocross tracks, big backyards and single-track woods trails." If you follow Brown on Instagram, you know that he's also a two-wheel aficionado, and he points out that sales of off-road bikes are leaving street machines in the dust. Sales of off-highway motorcycles rose 29 percent between 2012 and 2016, according to the ­Motorcycle Industry Council — compared to 6 percent for road-bike sales during the same period. "That's a nearly 400-percent drubbing," Brown remarks.