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Stellantis will give its brands 10 years to prove they deserve to live

Formed by the merger of PSA Peugeot-Citroen and Fiat-Chrysler Automobiles, Stellantis has 14 brands under its roof, a number that makes it one of the largest groups in the industry. Rumors claimed not every brand would survive, with Chrysler often earmarked to get axed, but the firm said it will give them all a chance to shine. "We're giving each (brand) a chance, giving each a time window of 10 years and giving funding for 10 years to do a core model strategy. The CEOs need to be clear in brand promise, customers, targets, and brand communications," announced Stellantis boss Carlos Tavares during the Financial Times' Future of the Car event. His comments confirm Chrysler fans and dealers don't need to worry about the future — at least not yet. And, against all odds, Lancia enthusiasts can breathe a sigh of relief, too. Former FCA head Sergio Marchionne warned of the brand's demise on several occasions. Alfa Romeo is safe for now, too, as is Vauxhall, which are basically just Opels sold in the United Kingdom with a different badge. The engagement made by Tavares also means Stellantis won't divest any of its brands to raise capital until at least 2031. It's now up to each executive team to make a case for the brand they run, an unusual survival-of-the-fittest strategy in an era when cutting costs is more common than spending cash. Diving into the vast Stellantis parts bin should help even the most troubled brands turn their fortunes around on a relatively tight budget. It seems likely that survive Chrysler will need to look beyond the 300 and the Pacifica/Voyager, the only models in its range, and completely reinvent its image, which is currently nebulous at best. Lancia, once the champion of luxury, performance, and innovation, faces the same challenge. It's not starting quite from scratch, it's relatively popular in its home country of Italy, but it will need to think globally and expand outside of the city car segment to survive. Featured Gallery 2020 Chrysler 300 View 24 Photos Chrysler Dodge Fiat Jeep RAM Citroen Lancia Opel Peugeot Vauxhall

Is Mopar readying a special-edition Dart for Chicago?

Chrysler has released the above teaser of a limited-edition Mopar 2013 model that will be unveiled at next month's Chicago Auto Show. Although the automaker doesn't announce what vehicle will get the Mopar treatment, closer investigation of the seats and center console suggest that this car will be a special version of the 2013 Dodge Dart.
This will be the fourth Mopar model in as many years, following on the heels of the Mopar 2010 Challenger, Mopar 2011 Charger and the Mopar '2012 300. There are no details for the Mopar '13 Dart, but we do see that the car will retain the signature black-and-blue color scheme as past Mopar editions. Like these previous models, we expect production of Mopar '13 Dart to be limited to just 500 units.
Scroll down for Chrysler's press release teasing the new Mopar model, and we'll be sure to bring you plenty of live images from the show floor in a couple weeks.

Dodge Challenger Hellcat X is 805-hp worth of charity [w/video]

Donating to charity is good for the soul. You feel good and help out those in need, and while you should donate out of the goodness of your heart, there's nothing wrong with getting something in return. That's doubly true if that something (or somethings) happen to run on gasoline... a lot of gasoline. For just $3 (plus $40,000 in taxes), you could park not one, but two high-powered Mopars in your driveway. The big item, of course, is the world's most powerful Dodge Challenger Hellcat. Dubbed the Hellcat X after the XF6F, a twin-charged US Navy prototype that evolved into the Hellcat fighter from World War II. Its 6.2-liter, supercharged V8 has been supplemented by a turbocharger, boosting output to 805 horsepower. Because, you know, 707 just wasn't quite enough. It should be noted that the Hellcat X isn't a production model – Fiat Chrysler isn't going to be putting a twin-charged Hemi into production – but that it's a one-off job built for the 2015 Chrysler Nationals at Carlisle. Joining the Hellcat X is a handsome, black 1970 Challenger 440 R/T. Complete with a four-barrel carburetor (yeah, we were hoping for a Six Pack, as well), a pistol-grip shifter, and menacing black paint, this exact car was the star of 2012's "Revolution Reborn" television spot. And if this car's on-air claim to fame isn't enough, rest easy knowing you're the owner of just one of 100 black 440 R/Ts produced in 1970. Now, single tickets do start at $3, although there are larger bundles available, including a $5,000, 6,000-ticket package. Proceeds from the drawing, which is being put on by Dream Giveaway, will go towards New Beginning Children's Home charity, which issues grants to everything from the National Guard Educational Foundation to Mothers Against Drunk Driving. You can check out more on the Hellcat X in the video, below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.