66 Dodge Coronet 500 on 2040-cars

Auto blog

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

2013 Dodge Challenger V6 recalled for fire risk, owners asked not to drive

Chrysler has issued a recall for the V6 version of the 2013 Dodge Challenger (as pictured above in 2012MY) over the possibility of a wiring harness that could short circuit and lead to a fire. Owners of these V6 Challengers built from November 2012 through January 2013 are being urged to contact dealers immediately and, in the meantime, not to drive their cars or park in or near any buildings.
Chrysler estimates around 2,500 potentially affected Challengers are in owners' hands, while another 1,900 are still sitting on dealer lots. The total number of recalled vehicles is 4,459.
So far, Chrysler says that seven fires have been reported - none resulting in injuries. The company is instructing vehicle owners to contact their dealer to find out if their vehicle is included in the recall, but owners can also find the build date information of their vehicle by checking the label in the driver's door jamb.

2015 Dodge Challenger gets 6.4L 485-HP V8 Scat Pack

While it's not seeing the drastic facelift of its brother, the Charger, at the 2014 New York Auto Show, the 2015 Challenger is packing some upgrades of its own. It wears even more retro-inspired styling cues, and there are new 6.4-liter Scat Pack and Shaker trims.
If you thought the Challenger looked retro before, Dodge is taking things even farther with inspiration for the refresh coming from the iconic 1971 model. Up front, it has a new split grille, a larger power bulge in the hood and projector fog lights. At the rear, the classic inspiration continues with split LED taillights with Gloss Black trim, and a rear valance panel redesigned to make the 2015 model look wider and lower.
The '71 motif is carried inside as well with a high-sill center console and aluminum gauge bezels. There's still more than a touch of modernity, with an available 8.4-inch Uconnect infotainment system and 7-inch customizable display between the retro-inspired speedometer and tachometer. For better safety, the Challenger is also now available with forward collision warning, adaptive cruise control, blind-spot monitoring and rear cross path detection. Stability control and electric power steering are standard across all models too.